The GAP Between Applying and Enrolling…

A picture of a step from a subway, labeled with the words, “The Gap” in yellow.

What makes a successful higher education marketing strategy? As any instructor will tell you, you can only teach the students who show up. But getting students to walk through the doors is a harder task than simply getting a student’s email. The Challenge Too often, the number of applications your school receives is far higher…

Read More

Do You Have a New Enrollment Strategy for the New Year?

A close-up of a graphic design with the words info and strategy

Everyone wants a new start in the New Year: you, your prospective students, and even your enrollment marketing strategy. It’s the perfect time to start fresh and reach for even greater success. The first step for a successful New Year’s new start is looking backward. Take the time to reflect on last year’s enrollment marketing…

Read More

BEM Custom Builders’ Website Re-Design and Development

BEM Custom Builders Website Re-Design and Development BACKGROUND: At Greenstone Media, we take pride in helping businesses like yours shine online. Recently, we had the pleasure of working with BEM Custom Builders, a company committed to crafting luxury homes with state-of-the-art features. They approached us with a vision to elevate their online presence and showcase…

Read More

7 PPC Tips for Higher Education Enrollment Marketing

Pay-per-click advertising isn’t cheap, but it can be a powerful tool for conversion. Getting your higher education institution in front of the students who need your programs is a critical step to increasing your enrollments, and PPC helps you get their attention. Here are 7 PPC tips for enrollment marketing that allow you to reach…

Read More

How Storytelling Can Help Your Brand Flourish

The words ‘Stories matter’ written on a black and red typewriter.

In the ever-evolving landscape of marketing, one thing remains constant: the incredible influence of storytelling. Today, we’re going to shed light on how harnessing the art of storytelling and taking advantage of the benefits of StoryBrand (more on that in a moment) can not only elevate your marketing strategy, but also potentially double your Return…

Read More

Case Study: How Baron Weather’s Website Redesign Improved Accessibility

White clouds being blown away to reveal clear blue sky

Can a website redesign affect your business’s success? When your website becomes a barrier to entry instead of a help to your customer, the answer is yes. A good website redesign can transform your website from a confusing cluster of links into a clean, eye-catching lead generator that brings in new customers. Here’s how Baron…

Read More

Unlocking Success: Enrollment Marketing Solutions for Higher Education

A group of three students walking up stairs to enter their college campus

As a higher education marketing agency, Greenstone Media is here to help your institution reach students. Here’s how enrollment marketing can unlock success for you and your students in the Spring semester. Greenstone Media’s Enrollment Marketing Blueprint Greenstone Media offers an enrollment marketing framework for all of its higher education partners. There are three major…

Read More