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Asheville Area Chamber of Commerce
Borg Warner
University of North Carolina Asheville
1.800MD
TedX
Park Ridge Health
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  • Our team strategizes, designs, and develops WordPress websites that will exceed organizational goals and will be easy to update for the future.

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  • The platform of choice for small and enterprise businesses.

  • Our team strategizes, designs, and develops WordPress websites that will exceed organizational goals and will be easy to update for the future.

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  • QA Testing & Training.

Skyterra Case Study

Designed Mockups

Background

The Skyterra mission is to serve the whole health of the individual. They believe that healthy living is not just for the out-of-shape or the elite, it is for everyone.  For this reason, Skyterra imagined that their brand would go beyond their on-site wellness center and extend into the digital world for everyone to access. Greenstone Media and Skyterra worked together on the Skyterra Interactive Mobile App, that delivers curated health education specific to the need of each user.

codeimplementation

User Engagement Strategy

1. We implemented an algorithm and user assessment to curate content specifically for each user’s interests and needs. See Figure 1.1.

2. We created a “Save to Library” so favorite content will always be easy to re-access.

3. We incorporated activity tracking that adds and depreciates points based upon activity or inactivity when completing health tasks. See figure 1.2.

Designed Mockups

Tailored Content

1. We implemented an algorithm and user assessment to curate content specifically for each user’s interests and needs. See Figure 1.1.

2. We created a “Save to Library” so favorite content will always be easy to re-access.

3. We incorporated activity tracking that adds and depreciates points based upon activity or inactivity when completing health tasks. See figure 1.2

codeimplementation

User Engagement Strategy

1. We implemented an algorithm and user assessment to curate content specifically for each user’s interests and needs. See Figure 1.1.

2. We created a “Save to Library” so favorite content will always be easy to re-access.

3. We incorporated activity tracking that adds and depreciates points based upon activity or inactivity when completing health tasks. See figure 1.2

THE RESULTS

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77% Increase in Goal Completions

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50% reduction in projected wasted ad expenses.

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A doubled AdWord Performance grade

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