Inbound marketing is an exciting, diverse branch of any advertising department. Whether your inbound marketing is made up of blogs, events, SEO, social media, or a combination of these and more, this marketing style is a great way to flex your creativity and find new ways to attract potential customers. However, if you’re struggling to…

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Technology has permanently changed every field and industry, from dog training to navigation, and advertising is no different. If you want your advertising efforts to be successful, it’s essential to understand the current trends in the way people interpret ads and what that means for the future of advertisement. Personalization People expect increasingly personalized advertisements…

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“Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.” ― Donald Miller 1. Awareness The first part of the funnel is awareness. You’re much more likely to successfully raise awareness of your product if you know who your primary…

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Most companies spend too much money on marketing. What’s worse, is that these overpriced efforts end up not producing the results they were promised. This combination of wasted time and wasted money can be a massive frustration for business owners and leave them wanting to pull their hair out.  Does that sound familiar? If so,…

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