rcruz
BACKGROUND:
Native Forest Nursery provides a diverse range of native plants and high-quality plant products to both wholesale and retail customers. Their primary product lines include: seedlings, RediRooted containers, field grown liners, tree bands, and live stakes. Whether it’s an enterprise-level conservation project, a retail store, or a home landscaping project, their customers don’t have to worry about where their plants came from, if they’ll be delivered as described, or how long they’ll survive. Native Forest Nursery is committed to cultivating, growing, and delivering high-quality plant stock and plant products that last.
Goals
Rebuild the existing website in a new, more reliable hosting environment.
Consolidate systems and transition away from Scapify and Shopify, centralizing management within a single website platform.
Deliver an improved user experience that supports both retail and wholesale customers.
THE RESULTS:
Website Design
Before
After
(hover to scroll)
BACKGROUND:
Morning Coffee Counseling offers compassionate, virtual mental health counseling for adults, specializing in depression, grief, and general talk therapy. With years of experience, Matt provides personalized, patient-focused care in a non-pushy, supportive environment. Serving rural communities, he is dedicated to making quality mental health support accessible through convenient telehealth sessions.
BUSINESS CHALLENGE:
Morning Coffee Counseling was in need of a website to boost their online presence and bookings. As a new business, Matt wanted a plan to attract more clients and build credibility.
Goals
Reach more people in need of quality, accessible counseling and therapy services.
Grow the business enough for Matt to transition into this full time.
Build a professional, user-friendly website with a marketing plan to help build awareness and drive growth.
THE SOLUTION:
To strengthen its online presence and connect more meaningfully with clients, Morning Coffee Counseling worked with us to implement a comprehensive digital strategy centered on clarity, professionalism, and empathy. At the heart of this strategy was a clearly defined brand message—developed using the proven StoryBrand framework—that effectively communicates the warmth and expertise Matt brings to every session. A new website was also launched, featuring a clean, intuitive layout that reflects the brand’s values and guides visitors toward taking the next step. The result is a credible, user-friendly online experience that helps attract new clients and supports long-term growth.
THE RESULTS
A Clear Brand Message
A Website that Works
(hover to scroll)
Inbound Content Marketing:
Learn the 7 parts of an effective storytelling framework that turns traffic into sales!
BACKGROUND:
Smith River RV Park offers a peaceful retreat where you can relax, reconnect, and explore the beauty of nature in Bassett, Virginia. With spacious RV sites, modern amenities, and easy access to the river, adjacent fields, and nearby mountains, it’s the perfect spot for both relaxation and adventure.
Goals
Create a streamlined, user-friendly platform that captures a diverse audience and makes it easy for visitors to book a stay.
Enhance website design with high-resolution photography and branding to reflect campground upgrades and showcase the foothills' natural beauty.
THE RESULT:
Website Before
Website After
(hover to scroll)
BACKGROUND:
Smith River Adventures is your one-stop shop for fun, water-related experiences like fishing, kayaking, canoeing, and tubing. Their professional guides take the stress out of trying something new by leading you to the best spots, providing the right supplies, and sharing tips and tricks to enhance your experience. Whether you're looking for excitement or relaxation, Smith River Adventures will ensure your time on the water is both fun and safe.
BUSINESS CHALLENGE:
As a new business with no branding or online presence, Smith River Adventures came to us with the desire to create a website to attract online searchers to their services and help guide their prospects into picking the water adventure best suited to their needs. They also needed guidance in creating the right branding assets to reflect their professional yet fun brand.
Goals
Create user-friendly, engaging website to market Smith River Adventures.
Highlight services, safety, professionalism; enable easy adventure booking.
Build brand credibility, recognition in travel, outdoor adventure space.
THE RESULT:
Brand Style Guide
The new brand identity gave Smith River Adventures a modern, vibrant look, inspiring the redesigned website.
A Website That Works
The website was crafted to draw in adventure seekers online. Striking photography and seamless navigation highlight river activities like tubing, kayaking, and fishing, plus camping under the stars, a cosy family atmosphere, and effortless booking options.
BACKGROUND:
Escape to the serene beauty of the Western North Carolina mountains at Steel Creek Park & Campground, where you'll find a clean, quiet, and family-friendly environment. There are plenty of amenities so everyone can enjoy their stay, whether in a tent, RV, or seasonally. Guests can also enjoy activities like hiking, fishing, swimming, and more for a memorable mountain getaway.
Goals
Revitalize their brand identity and overhaul their website.
Increase website traffic, visitor engagement, and boost reservations.
Enhance their digital presence and strengthen their overall market position.
Brand Style Guide
An updated brand style provided a fresh look for Steel Creek Park and served as inspiration for the new website design.
Logo
They received a refreshed logo that aligns with their updated website and revitalized campground amenities, reflecting a modernized brand identity that honors their natural mountain setting and family-friendly atmosphere.
Before
After
(hover to scroll)
A Website That Works
Content was restructured to follow the proven StoryBrand framework to create a website that is more effective at attracting new and returning guests. High quality photography and easy navigation allow visitors to clearly see the campground amenities, family-friendly atmosphere, and find the booking information their are looking for.
BACKGROUND:
Jonas Ridge Snow Tubing offers an exhilarating winter experience for all ages, featuring steep and fast slopes that ensure guests can enjoy numerous runs during their visit. The park provides excellent customer service, free parking, and a conveyor lift to the top, making it accessible and enjoyable for everyone. Parents and guardians can also watch their tubers from start to finish, ensuring a memorable and engaging experience for the whole family.
Goals
Enhance their online presence and effectively communicate their dedication to providing a memorable snow tubing experience.
They sought to drive more website traffic and, ultimately, boost both returning and new customer numbers.
THE RESULT:
Website Before
Website After
(hover to scroll)
BACKGROUND:
Lake James Custom Homes is a premier home builder dedicated to turning dream homes into reality. From lot selection and design to budgeting and construction, they guide clients through every step with expertise and care. With a commitment to quality craftsmanship and personalized service, they ensure a seamless and confident home-building experience.
Goals
A way to enhance their digital storefront and effectively communicate their commitment to quality craftsmanship and personalized services.
To establish Lake James Custom Homes as the trusted partner in creating high-end dream homes in Western North Carolina.
THE RESULT:
UI/UX Overhaul
Visual Identity:
- Nature-inspired color palette.
- Clean, modern typography.
- High-quality visuals.
- Strategic styling for a refined aesthetic.
Site Structure:
- Intuitive navigation.
- Interactive elements.
- Mobile-responsive design.
- Clear, repeated calls-to-action (CTAs).
Website Before & After
(hover to scroll)