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Do These 3 Things Before You Spend Another Dollar On Marketing
Without a message your customer understands, every dollar you spend on marketing is a waste. Most companies think it’s just a matter of time until their online presence starts “working,” when in fact they won’t be connecting with their ideal buyer persona anytime soon. Why? Because people don’t buy products they can’t understand. If it…
Read MoreLead Nurturing For Conversion in 2020
You’ve clarified your message so the right customers are coming to you. Now, what are you going to do to nurture those qualified leads? In an age where we are constantly bombarded with advertisement after advertisement, a lead’s retention is far more easily lost than gained. In this blog, we’re going to talk about how…
Read MoreWhy Your B2B Company Should Be On The ‘Gram In 2020
You understand that social media marketing strategies are essential, regardless of your audience. But, sometimes, Instagram is overlooked as a major platform contender for reaching those B2B targets. As a B2B company, it might not seem that Instagram is an ideal lead-generating resource. Today, we’ll discuss how it can be and why you should incorporate an…
Read MoreWhy Millennials Want Mobile Apps
The web as we knew it is over. Once upon a time, we clicked on the Google Chrome app, typed in the first few letters of our favorite site, logged in, and started our experience. In 2019, this process couldn’t be further from the effective truth. No wonder Apple trademarked, “There’s an App for that.”…
Read MoreThe Three Types of Problems Every Customer Faces
In our last blog, “Customer Intelligence: Find Out How Much Your Company Has”, we talked about how vital it is to filter everything you do through your customer’s story. The company’s really lagging behind in the modern marketplace are the companies that spend all their energy talking about themselves. To leave the office, and walk…
Read More10 Signs You Might Need A Digital Marketing Agency
Here’s the truth: You don’t need a digital marketing agency forever. That would cost a lot of money, and most agencies put you on the back burner after 18-24 months anyways. At the same time, your company does need to make a proper crossover into the digital world, and that does require some heavy lifting.…
Read MoreThe Inside Story: What Every Customer Looks for in a Company
The businesses that have “been there, done that” and help their customers do the same, those are the businesses that people trust. In this blog, we’ll look to Yvon Chouinard, CEO/Founder of Patagonia for advice on how great companies position themselves as guides and turn cold leads into cult followers. You’ll find that no matter…
Read MoreCustomer Intelligence: Find Out How Much Your Company Has
Imagine this: you’re scrolling through Instagram and an ad comes up. It’s a Chick-fil-A sandwich, it comes up at dinnertime, and it’s sponsored by DoorDash. The ad says that they’ll bring it to your door, and that the delivery fee for this first one is on them. How did they know you were at home…
Read More10 Website Design Trends that Will Change The Game in 2020
What’s in a website of the future? As a business owner or marketing director, you don’t have to waste your time reacting to new trends, but you should know where all the trends are heading. If you can see the ideal website, you’ll be able to identify easily what does or doesn’t help you. By…
Read MoreWhy Google and Your Customers Love Fast Websites
Studies show your website has five seconds to make an impression on your visitor. You don’t want them to spend those seconds waiting. Chances are, they won’t come back. While our visitors may seem patient in person, behind their screens they’ve got the fastest enter button draw in the wild, wild, web. If Google ranks…
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