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Content Marketing Mistakes that are Tanking Your Conversions

Content marketing is a tough nut to crack. Your content needs to be entertaining, useful and engaging, all while subtly working to convert users. Without effective content, you have little chance of successfully marketing your products or services. With all that rests on the quality of your content, there are a lot of ways you…

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Marketing Xpand Fest: An Infographic

As a recent graduate from UNCA and having majored in Art and New Media, I usually approached projects from a designer’s perspective. However, this was the first time I started looking at a design from a marketing perspective. I recently created an infographic for a company that provides arts and therapeutic opportunities for underserved individuals…

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10 Reasons your Organization Needs a Mobile Application

10 Reasons your Organization Needs a Mobile Application “87% of smartphone owners turn to search first in a moment of need.” Google tells us that a positive experience with your brand leads to more sales. Your organization can have the first opportunity to help your customer through your positioning on the platform that users to…

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Schema wrapping WordPress content using Schema.org and SEO

What is Schema.org? Schema.org is a means for web masters to structure data so that search engines will understand what the content deals with, and how it’s organized, allowing for more control of the ways that content will be displayed to anyone who performs a related search.  Schema “wrapping” is also a way for search…

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Designing with Sketch

Greenstone Media > Blog “Unless you try to do something beyond what you have already mastered, you will never grow.” – Ralph Waldo Emerson So I took a break from Photoshop. Yes, I still want to increase my Photoshop skills out of personal interest and as a part of the Continuing Education side of Greenstone, but…

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Continuing Ed: Never Stop Learning!

Greenstone Media > Blog Better Yourself. Better Your Work. One of the many advantages of working in the digital world, is the seemingly bottomless pit of skills and tools that one can learn, and even master. We’re all pretty aware that top names like Apple, Google, and Facebook are always rolling out new devices or…

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2016 Regional Business Expo – Asheville Area Chamber of Commerce

Greenstone Media > Blog Great Times, Great People, Great Networking. We – Greenstone Media – had a great time partaking in the 2016 Regional Business Expo. An event hosted by Asheville Area Chamber of Commerce, Henderson County Chamber of Commerce, NC, and Brevard/Transylvania Chamber of Commerce. First we’d like to give a shout out to the…

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What’s the Future of Mobile Applications?

Years ago, all work done digitally was conducted on a computer, and mobile phones were only used when necessary. Recently, this has not been the case. As phones got smarter, more people started using these devices for work as well as in their daily lives. Every year, smartphone companies release new and improved models, updating…

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Interactive Virtual Reality 360° video

Greenstone Media > Blog This is fascinating. And likely a glimpse into the future of video! Imagine live streaming an interactive video of a concert, and being able to look in all directions while the crowd is dancing around you. Watch the video below: Virtual reality is going to be a fascinating field for us…

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Greenstone Agency acquires TopFloorStudio

We are excited to announce the acquisition of TopFloorStudio. TopFloorStudio led the mobile application movement in Asheville, and helped many of the cities largest organizations to improve and modernize their digital strategies. Here’s the announcement from Ty himself: Dear friends, After 10 years of working with some of the most creative and talented folks I’m…

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