Blog

When Your Marketing Team Isn’t Big Enough & What To Do About It

Consumers receive information from more channels every day, making it crucial to attract target markets early to stay ahead of competitors. There is no standard definition for a marketing team as there is no standard format for what a marketing team does. A broad definition would be that whether it is outsourced or in house,…

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Why Your Company Should Start a Blog in 2020

Is blogging still a thing?    Blogging started initially as a creative outlet for many aspiring writers- think food bloggers, travel bloggers, and parenting bloggers. Now it’s a staple marketing tool used by businesses in all industries, as a way to communicate with their audience. 68% of marketers believe that blogging for your business is…

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The Effective Marketing Checklist for 2020

Now that the last few hectic months of 2019 have officially ended, business owners should prioritize by reassessing their processes, systems, and goals. It is easy to get caught up in the excitement of a new year and forget about the importance of planning and preparation. However, it is crucial to conduct a year-end review…

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Growing Well Vs. Growing Fast: 2020 Tips for Sustainable Marketing

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If companies will give up growing fast, they can grow well. Every January, growing fast feels possible. This month a million businesses will hit the metaphorical gym, bench-pressing self-help and rowing toward revenue goals. Yet few of those businesses will ever make it “there.” Ever wonder why that is? In this blog, we debunk a…

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New Year, New You: 10 Marketing Mistakes To Leave Behind in 2019

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Most people make New Year’s resolutions for their personal lives, but what about their marketing?  Here are 10 Marketing Mistakes to Leave Behind in 2020: 1. Social media -Leave behind social media as a place to pitch sales.  Thank goodness, we are evolving to a more authentic sales process. Use social media as a place…

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Six Tips For Nurturing Emails That Engage

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When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential buyer convert on the spot.…

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Five Ways You Can Delight Your Customers This Holiday Season

We all like to feel appreciated, and there’s no better way to turn customers into repeat customers than by saying, “We appreciate you.” Without “them,” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas to help you show the love this holiday…

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