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A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and convert more readers and followers into NEW CUSTOMERS. While pretty much every small business and startup understands the value of…

A couple of years ago, I set out on a month-long, cross-country camping adventure with only the camping gear that would fit in the back of my SUV. I am incredibly frugal by nature and will do the most I can with the least amount of “stuff,” especially when traveling (Check a bag? Yeah right!).…

In the marketing world, we often use the phrase “content is king.” But have you ever wondered where this phrase originated? In 1996, the “father of the internet,” Bill Gates published an article on Microsoft’s website titled “Content is King.” In this article, almost 24 years ago, Gates said: “Content is where I expect much…

If you need to create a new website or redesign a current site, it’s a great idea to start with the homepage.  Is your website telling your prospective clients what you do? Are you second-guessing yourself until you’re paralyzed, not knowing what to do? Serving as your company’s virtual “front door”, this page is responsible…

It’s amazing how many people wait until a problem gets really bad before they do something about it. Whether it’s a tire rotation, or a new shipping service, humans are historically very resistant to change. More often than not, we have to be MOVED to actually do something that makes our lives better. In Halloween…

Without a message your customer understands, every dollar you spend on marketing is a waste. Most companies think it’s just a matter of time until their online presence starts “working,” when in fact they won’t be connecting with their ideal buyer persona anytime soon. Why? Because people don’t buy products they can’t understand. If it…

You’ve clarified your message so the right customers are coming to you. Now, what are you going to do to nurture those qualified leads? In an age where we are constantly bombarded with advertisement after advertisement, a lead’s retention is far more easily lost than gained. In this blog, we’re going to talk about how…

You understand that social media marketing strategies are essential, regardless of your audience. But, sometimes, Instagram is overlooked as a major platform contender for reaching those B2B targets. As a B2B company, it might not seem that Instagram is an ideal lead-generating resource. Today, we’ll discuss how it can be and why you should incorporate an…