Here’s the truth: You don’t need a digital marketing agency forever. That would cost a lot of money, and most agencies put you on the back burner after 18-24 months anyways. At the same time, your company does need to make a proper crossover into the digital world, and that does require some heavy lifting. While there may be no such thing as autopilot in marketing, if you worked with the right agency, and asked questions and took notes, the right agency could get you into a place where you could manage a system once it was in place. Be wary of marketing agencies that tell you “only they could do it well.” And create stories about marketing that just aren’t true. While some of marketing is a mystery to the masses, much of it is common sense. If you’re business is in a season where you need some professional marketing attention, this is how you would know:
The Ten Signs:
- You aren’t sure your marketing is working.
The one way to be sure whether your marketing is working is data. But what kind of data? And how to collect and interpret it? You aren’t sure.
- Your website is outdated.
It’s a lot of work to consistently produce content for a website, and keep everything updated and running smoothly. How are you supposed to do that while also running your business?
- Your website isn’t getting hits.
How do you improve your search engine rankings so more people visit?
- Your website hits aren’t converting to sales.
Once you attract people to your website, how do you persuade them to make a purchase?
- You’re out of ideas.
You know that you need to come up with ways to increase and improve your online presence, but you don’t know how.
- You’re out of time.
There aren’t enough hours in the week for you to run your business and do everything that will be necessary to increase online presence and sales.
- You’re out of your depth.
Digital marketing isn’t your area of expertise, and it isn’t practical to expect to become an expert on the subject while also running your business.
- Your competitors are doing better online than you are.
You’ve begun to despair of ever catching up to them.
- Your business is growing and you aren’t sure how best to scale your marketing efforts.
You need a team that can adapt to your business as it changes.
- Your online presence doesn’t accurately reflect your business.
You need to build a unique brand in order to attract and retain customers.
Well? How many applied to you?
It can be pretty scary to acknowledge those signs of disintegration. Most companies don’t want to know. Here’s what we can do: visit our website and schedule a free consultation. We’ll listen and make suggestions and whether you go with us or not, you’ll still leave with a better marketing plan than you came in with.