Branding Articles

The Three Types of Problems Every Customer Faces

Customer Problems

In our last blog, “Customer Intelligence: Find Out How Much Your Company Has”, we talked about how vital it is to filter everything you do through your customer’s story. The company’s really lagging behind in the modern marketplace are the companies that spend all their energy talking about themselves. To leave the office, and walk…

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The Inside Story: What Every Customer Looks for in a Company

Leadership Company-Greenstone Media

The businesses that have “been there, done that” and help their customers do the same, those are the businesses that people trust. In this blog, we’ll look to Yvon Chouinard, CEO/Founder of Patagonia for advice on how great companies position themselves as guides and turn cold leads into cult followers. You’ll find that no matter…

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Customer Intelligence: Find Out How Much Your Company Has

Customer Intelligence Greenstone Media

Imagine this: you’re scrolling through Instagram and an ad comes up. It’s a Chick-fil-A sandwich, it comes up at dinnertime, and it’s sponsored by DoorDash. The ad says that they’ll bring it to your door, and that the delivery fee for this first one is on them. How did they know you were at home…

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Why Successful Companies Invest in Strong Storytelling

Story. It’s in the music, the movies, the seasons; heck, it may even be in the water. There isn’t a place story isn’t, And if there isn’t a story, the humans are known for making one up. Story orders reality, gives meaning, offers perspective, and, around the right friends, you might even say that story…

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