Branding Articles
Solving the “What Do You Do?” Question for Better Dates and Better Business
Disclaimer: Your date doesn’t want to know all about you today, and neither does your target audience. It’s interesting how the same mistake most people make in dating, they also make with their marketing. Every great and lasting relationship, business or not, depends on a mutual level of curiosity. Without curiosity, people get stuck on…
Read MoreThe Message, The Marketing, and What Most Companies Miss with Their Website
Spotting a bad website is easy. We’ve all clicked a site link and thought, “Eww, this is awful.” Anyone can pick apart a bad website, but few people know how to build a great one that works. Here’s what we’re sure of: The best websites make visitors think less. In order to accomplish this, you…
Read MoreThe Three Types of Problems Every Customer Faces
In our last blog, “Customer Intelligence: Find Out How Much Your Company Has”, we talked about how vital it is to filter everything you do through your customer’s story. The company’s really lagging behind in the modern marketplace are the companies that spend all their energy talking about themselves. To leave the office, and walk…
Read MoreThe Inside Story: What Every Customer Looks for in a Company
The businesses that have “been there, done that” and help their customers do the same, those are the businesses that people trust. In this blog, we’ll look to Yvon Chouinard, CEO/Founder of Patagonia for advice on how great companies position themselves as guides and turn cold leads into cult followers. You’ll find that no matter…
Read MoreCustomer Intelligence: Find Out How Much Your Company Has
Imagine this: you’re scrolling through Instagram and an ad comes up. It’s a Chick-fil-A sandwich, it comes up at dinnertime, and it’s sponsored by DoorDash. The ad says that they’ll bring it to your door, and that the delivery fee for this first one is on them. How did they know you were at home…
Read MoreWhy Successful Companies Invest in Strong Storytelling
Story. It’s in the music, the movies, the seasons; heck, it may even be in the water. There isn’t a place story isn’t, And if there isn’t a story, the humans are known for making one up. Story orders reality, gives meaning, offers perspective, and, around the right friends, you might even say that story…
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