Consumers receive information from more channels every day, making it crucial to attract target markets early to stay ahead of competitors. There is no standard definition for a marketing team as there is no standard format for what a marketing team does. A broad definition would be that whether it is outsourced or in house,…

Is blogging still a thing?    Blogging started initially as a creative outlet for many aspiring writers- think food bloggers, travel bloggers, and parenting bloggers. Now it’s a staple marketing tool used by businesses in all industries, as a way to communicate with their audience. 68% of marketers believe that blogging for your business is…

Sometimes an idea seems so out there that we talk ourselves out of pursuing the concept by telling ourselves that there must be a reason why no one else has done it. NBC took a chance on “Seinfeld”, literally creating a show about nothing  – this is proof you can create entertaining and informative content…

Now that the last few hectic months of 2019 have officially ended, business owners should prioritize by reassessing their processes, systems, and goals. It is easy to get caught up in the excitement of a new year and forget about the importance of planning and preparation. However, it is crucial to conduct a year-end review…

As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, Charlie Brown Christmas special will air on television, and parents all over the world will forget to move that pesky Elf on the Shelf. Once the season is…

When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential buyer convert on the spot.…

We all like to feel appreciated, and there’s no better way to turn customers into repeat customers than by saying, “We appreciate you.” Without “them,” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas to help you show the love this holiday…

A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and convert more readers and followers into NEW CUSTOMERS. While pretty much every small business and startup understands the value of…

A couple of years ago, I set out on a month-long, cross-country camping adventure with only the camping gear that would fit in the back of my SUV. I am incredibly frugal by nature and will do the most I can with the least amount of “stuff,” especially when traveling (Check a bag? Yeah right!).…