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Digital Marketing Articles

Content Marketing Mistakes that are Tanking Your Conversions

Content marketing is a tough nut to crack. Your content needs to be entertaining, useful and engaging, all while subtly working to convert users. Without effective content, you have little chance of successfully marketing your products or services. With all that rests on the quality of your content, there are a lot of ways you…

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Marketing Xpand Fest: An Infographic

As a recent graduate from UNCA and having majored in Art and New Media, I usually approached projects from a designer’s perspective. However, this was the first time I started looking at a design from a marketing perspective. I recently created an infographic for a company that provides arts and therapeutic opportunities for underserved individuals…

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