Digital Marketing Articles

Do These 3 Things Before You Spend Another Dollar On Marketing

Digital Marketing

Without a message your customer understands, every dollar you spend on marketing is a waste. Most companies think it’s just a matter of time until their online presence starts “working,” when in fact they won’t be connecting with their ideal buyer persona anytime soon. Why? Because people don’t buy products they can’t understand. If it…

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Lead Nurturing For Conversion in 2020

Lead Nurturing

You’ve clarified your message so the right customers are coming to you. Now, what are you going to do to nurture those qualified leads? In an age where we are constantly bombarded with advertisement after advertisement, a lead’s retention is far more easily lost than gained. In this blog, we’re going to talk about how…

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Why Your B2B Company Should Be On The ‘Gram In 2020

Digital Marketing Agency

You understand that social media marketing strategies are essential, regardless of your audience. But, sometimes, Instagram is overlooked as a major platform contender for reaching those B2B targets. As a B2B company, it might not seem that Instagram is an ideal lead-generating resource. Today, we’ll discuss how it can be and why you should incorporate an…

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10 Signs You Might Need A Digital Marketing Agency

Digital Marketing Agency

Here’s the truth: You don’t need a digital marketing agency forever. That would cost a lot of money, and most agencies put you on the back burner after 18-24 months anyways. At the same time, your company does need to make a proper crossover into the digital world, and that does require some heavy lifting.…

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Why Google and Your Customers Love Fast Websites

Woman at a computer working on web design

Studies show your website has five seconds to make an impression on your visitor. You don’t want them to spend those seconds waiting. Chances are, they won’t come back. While our visitors may seem patient in person, behind their screens they’ve got the fastest enter button draw in the wild, wild, web. If Google ranks…

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The 3 Best PPC Channels for Attracting New Customers

the 3 best ppc channels for attracting customers

Looking to attract new customers? If you plan on staying in business, the answer is probably yes. The trick is finding those customers, and finding the right customers to target in the first place. The good news for you is that the best Pay Per Click (PPC) channels can make this whole process downright easy.…

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Content Marketing Mistakes that are Tanking Your Conversions


Content marketing is a tough nut to crack. Your content needs to be entertaining, useful and engaging, all while subtly working to convert users. Without effective content, you have little chance of successfully marketing your products or services. With all that rests on the quality of your content, there are a lot of ways you…

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Marketing Xpand Fest: An Infographic

online Marketing

As a recent graduate from UNCA and having majored in Art and New Media, I usually approached projects from a designer’s perspective. However, this was the first time I started looking at a design from a marketing perspective. I recently created an infographic for a company that provides arts and therapeutic opportunities for underserved individuals…

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