As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, Charlie Brown Christmas special will air on television, and parents all over the world will forget to move that pesky Elf on the Shelf. Once the season is over, there will be multiple reports examining the performance of retailers and products, and even changes in customer behavior. More recently, these reports have started to include analysis of online sales, including purchases made using a mobile device. Creating holiday-themed content will help you to capitalize on your online presence this season – increasing your bottom line.
We have compiled a few tips to delight your customers this holiday season:
1. Make a personal ‘Merry Christmas’ video – Make a video sharing your gratitude and appreciation for your clients! Be authentic and let your personality show, allowing your followers to learn more about you and deepen your connection!
2. Tips on how your product can help through the holidays? – Certain holiday products have “special edition” holiday flavors like white chocolate covered Oreos or baking ingredients such as Carnation Milk to make all of your favorite Christmas goodies. However, your product may not have such a distinct purpose for the holidays. Think outside of the box. For instance, maybe you sell coffee. Create a marketing campaign that promotes staying energized to finish all of your last minute shopping. Or, if you are a distillery, maybe you promote an eggnog recipe to get through a week with your inlaws (I think we all have been there). Put your personal touch and humor around how your product relates to common family traditions. Do not be afraid to be creative.
3. Add Christmas cheer to your logo and branding – There are a lot of ways to add a little Christmas cheer to things you already use daily. For example, every year, Starbucks comes out with a new holiday-themed cup. Maybe you add a few twinkling lights to your logo. Below is an example of how McDonald’s added a little holiday spirit to their french fries.
Most of the ideas listed above can be adapted to work for different business types and on different marketing channels. If you don’t already have a website, social media, or blog, perhaps you will make those a part of your 2020 New Year’s resolution. That way, come Christmas 2020 you can market to an audience outside of your physical location, using any of the ideas on this list that you weren’t able to implement this year.
Don’t know where to start? Our elves can help! Call us today to schedule a free consult 828.209.8066.