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Solving the “What Do You Do?” Question for Better Dates and Better Business

Disclaimer: Your date doesn’t want to know all about you today, and neither does your target audience. 

It’s interesting how the same mistake most people make in dating, they also make with their marketing. Every great and lasting relationship, business or not, depends on a mutual level of curiosity. Without curiosity, people get stuck on dates (or in meetings) that have nothing to do with their future. But with curiosity, meaningful relationships are made that help our bottom lines and our customers. In this blog, you’ll be inspired by a curiosity that helps your date tonight go well, as well as your next business conversation. 


Curiosity Kills the Cat, But it Kickstarts Relationships

Curiosity kickstarts most every successful relationship. Here’s how: 

  1. You tell someone about you, what you do for a living, what you’re passionate about, etc.
  2. That information creates a connection to who they are and what they do.
  3. This connection makes both people curious as to whether they could help each other survive and thrive. 


The “What Do You Do?” Question 

Talking about what you do can feel like the spotlight you’re never ready for. That’s because you’re basically being asked, “What is it you do with the majority of your time? What is it that you lose sleep, and money, and time over, but keep reinvesting into anyways?” Somehow, “I work in IT” doesn’t get that across.

The truth is, most companies don’t know how to talk about what they do in a compelling way. They would love to make their target audience curious, but instead, everyone is glad it’s over when they stop talking. 

Here’s what to avoid when you talk about what you do:

  • Starting all your sentences with “I”
  • Using internal language that only you and yours understand
  • Talking about the history of your company
  • Talking about what your company “values” 

If you want to craft a compelling way to talk about what you do, it can be really simple. Just start with the problem that your target audience faces. It could sound something like this:

“A lot of single people struggle to find someone they want to go on a date with.”

Now there’s a problem. It’s curious, it’s interesting. It’s also Valentines. Chances are, you’ll even finish this blog to find the cure for single people who want to go on a date they’re proud of. 

Such is curiosity.


People Want to Survive and Thrive

It’s true. Everyone wants to survive and thrive, and they get really curious when they hear there might be a better way. 

That’s why when you’re talking about what you do, you just have to follow this simple formula. 

  1. What is the problem?
  2. What is your product?
  3. How does it make your customer’s life better?

Follow this format for talking about what you do and you will start intriguing everyone that needs your product or service. 

If you don’t have a plan for talking about what you do and you’re just winging it, maybe it’s time you memorized a statement that would make your target audience curious. 


Becoming Memorable

Way too many companies think that becoming memorable means spending a lot of money on marketing. The thought is, that if you’re everywhere your target audience is, they won’t be able to miss you.

But here’s what all of those companies miss: Becoming memorable just means becoming memorizable. That’s right. If they can’t memorize your offering, they won’t remember you when they need you most.

So when you talk about what you do, you start with the problem your target audience faces. 

“A lot of single people struggle to find someone they want to go on a date with.”

Now that your listeners are curious, you position your product as the solution that solves the problem. 

“With our dating app, you can stop swiping through people you don’t want to date and start getting the right dates sent to your inbox.”

And there you have it. Nobody wants to spend their Valentine’s Day swiping through people they’d never date. Just like nobody wants to listen to “What you do?” if it’s not compelling. 

How will you make your next conversation a curious one?

Blake Crawford

Blake is the Creative Director here at Greenstone Media. He helps companies tell the story their customers need to hear. When he isn't working, Blake enjoys hiking, playing guitar, and writing songs.