3 Tips for More Effective Content in 2020

Designing with Sketch

A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and convert more readers and followers into NEW CUSTOMERS. While pretty much every small business and startup understands the value of…

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What’s in a Homepage that Works?

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If you need to create a new website or redesign a current site, it’s a great idea to start with the homepage.  Is your website telling your prospective clients what you do? Are you second-guessing yourself until you’re paralyzed, not knowing what to do? Serving as your company’s virtual “front door”, this page is responsible…

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Signs Your Company Needs a Mobile App in 2020

Mobile Apps

If customers can’t easily access your product/service, you’re already losing in the modern market. What most companies fail to calculate on today’s tech landscape is this: People don’t get on the web much anymore; they get on apps. If it’s important to you, there’s an app for it. If you’re not an app for your…

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Do These 3 Things Before You Spend Another Dollar On Marketing

Digital Marketing

Without a message your customer understands, every dollar you spend on marketing is a waste. Most companies think it’s just a matter of time until their online presence starts “working,” when in fact they won’t be connecting with their ideal buyer persona anytime soon. Why? Because people don’t buy products they can’t understand. If it…

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Lead Nurturing For Conversion in 2020

Lead Nurturing

You’ve clarified your message so the right customers are coming to you. Now, what are you going to do to nurture those qualified leads? In an age where we are constantly bombarded with advertisement after advertisement, a lead’s retention is far more easily lost than gained. In this blog, we’re going to talk about how…

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Why Your B2B Company Should Be On The ‘Gram In 2020

Digital Marketing Agency

You understand that social media marketing strategies are essential, regardless of your audience. But, sometimes, Instagram is overlooked as a major platform contender for reaching those B2B targets. As a B2B company, it might not seem that Instagram is an ideal lead-generating resource. Today, we’ll discuss how it can be and why you should incorporate an…

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