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Why Millennials Want Mobile Apps

The web as we knew it is over. Once upon a time, we clicked on the Google Chrome app, typed in the first few letters of our favorite site, logged in, and started our experience. In 2019, this process couldn’t be further from the effective truth. No wonder Apple trademarked, “There’s an App for that.” Welcome to 2019, where the brands and products you love are all apps on your smartphone, and you open the app and you’re instantly connected a personalized, short-wired way to your purchase. How’s that for customer experience? 

Mobile apps are especially loved by Millennials, and if you’re a business owner, you must consider creating a useful app for this demographic. Now, Millennials aren’t just college kids, they’re anyone born from 1981-1996. 56 million Millennials make up our labor force, that’s compared to 53 million Gen X’ers and 31 million Baby Boomers. When we’re talking about making a mobile app for Millennials, we’re talking about 56 million Americans out there that filter life through, “Can I do it on my smartphone?”

Needless to say, if their answer isn’t, “Yes!” to your product/service, well, you do the math. 

Here are the reasons why those darn Millennials that can’t get off their cell phones want a mobile app before they do business with you:

It Makes Paying for Things Easier

As we said in the beginning, Many millennials are turning away from traditional shopping and bill payment methods in favor of mobile payment. This is one reason why they’re attracted to apps that offer the option of paying bills or purchasing products through mobile devices. They like the convenience of it and this trend isn’t going away any time soon. In fact, over two-thirds of millennials say that they rarely use cash for purchases anymore.

Apps not only make paying for things easier, they help us weigh the cost of what we’re wanting to buy. How many times have you been interested at something in a store, and gone to your Amazon Prime app to find out what “it actually costs.”

Question: Would an app make your customer’s interaction with your company any easier?

Truth: Friction is what every company should be working overtime to minimize. The less friction your customer has with your company, the better the customer experience.

Shortcuts, Shortcuts, Shortcuts

As B2B/B2C companies, we have to filter all of our online decisions through this question: Is it mobile-friendly? If it’s not, we have to do away with it. What mobile apps have done is taken mobile-friendliness to the next level. We’ve all needed to get something on our phones and not been able to because a site wasn’t mobile-friendly. Apps allow us to shortcut all the scrolling, username/password typing, load times, and other frictions that get between us and our product. Where we can provide shortcuts for our customers, we must.

The Simplicity of a Customer Portal

B2B companies are finding out that with a portal for their customer, their customer is able to have real-time updates on the service being delivered. Imagine a shipping logistics company that is able to provide whereabouts and status updates within an app. Or a solar company that provides analytics on energy usage for a solar system. Customer experience is built on tangibility; apps provide this end.

Last Thoughts

The average American checks their phone 80 times a day. Maybe you’re catching on. If 56 million millennials look to their phone for what’s important to them, you’ll want to be right there when they do. More app time means less getting lost in the web, and that means less finding you. That’s the secret with millennials. They’re finding the products they love and they’re loyal to them.  

The companies they’re loyal to have apps, and those apps provide shortcuts. No more going to the address, logging in, picking out what you want, and clicking on the cart. That’s what we did in 2012. It’s 2019 now, and that means a smoother process. 

If this blog increased your curiosity for App development, we’ve got you covered. Visit us at Greenstone Media for a free app consultation!

Blake Crawford

Blake is the Creative Director here at Greenstone Media. He helps companies tell the story their customers need to hear. When he isn't working, Blake enjoys hiking, playing guitar, and writing songs.