Custom Software

Automated, Integrated, and Highly Rated

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Developed with Confidence

Whether you have a startup idea or want to provide better services to your customers, Greenstone Media plans, designs, develops and deploys custom software. Our team helps businesses open new doors of data-driven, automated, user-focused possibilities.

Web Application and Software Services

Mobile Responsive

Software Planning, Prototyping, and Database Architecture

Every software project has a lot of interconnected pieces and requires a thoughtful plan to actualize the project vision. Clients explain their goals and Greenstone Media helps guide the user flow, prototype the screens visually, architect the database, and design the internal system. These are critical parts of the planning process. Learn more about our process.

UX and UI Prototyping

Rapid Web Application Development

Web applications are the primary request for custom software and are accessible with the browser and an Internet connection. Web applications connect a user to a database and can perform limitless functionality and server interaction. With Laravel, a rapid PHP web application framework, Greenstone Media creates integrable software quickly, sustainably, and with great flexibility.

Branding and Style Guide

Front-End User Interface Design

User interfaces (UI) are where users are able to interact with the software to accomplish tasks. These interfaces need to be carefully designed with UI components and standardized design patterns that help users navigate and perform their needs. Our front-end developers and designers use javascript technologies like vue.js, ajax, or angular for on-page actions. We also use responsive frameworks to ensure all interfaces work and look great on mobile devices.

Designed Mockups

Version Control, Deployment, and Continuous Updates

We have processes and tools for every step of the software development process. This includes server management, version control, hosting, API integrations, web application production deployment, user testing, google analytics, and continuous improvement plans. Software projects can be complex to manage, for this reason we have standardized many tools to keep updates running as smoothly as possible.


Our Software Process

It is easy to feel inundated with technology options when there are so many great frameworks and programming languages. At Greenstone Media, we have tightened our development stack and refined our development process. 

Our team is both technically specialized and experienced in Agile development. We integrate best Agile practices, UX prototyping, automated testing, and weekly client reviews into every project.


Research and Discovery

Strategic planning to meet the project goals

Every custom software or web application project begins with an intensive research and discovery phase. Prospective clients can choose to commit to only the research and planning phase of the project. In this phase, a project strategist, a system designer, and a developer will work with the client to develop all the key planning components needed to accurately estimate the scope of work.

Our team evaluates the client’s goals, user goals, user role processes, data models, software integrations, automated tasks, and any other functionality. In this phase, we sketch and wireframe the software screens and evaluate best user experience (UX) and technical solutions. This planning phase usually takes 4-6 weeks and at th- end our team will have written a comprehensive Requirements Document which outlines all the expected functionality for the first release of the software project.


Prototyping and Design

Visualizing the end product

The research and discovery process certainly creates a clear strategy and plan moving forward. It is important that all the parties involved in the project have the same vision of the product we are creating together. We create interactive prototypes that layout the content and user task routes. We begin the project with iterative prototypes to be sure that we are all satisfied with the direction and strategy for the application. It also acts as a tremendous tool to show investors as a preview of the software. Greenstone Media developers reference this prototype and the requirements document to stay in alignment with project goals and vision.


Agile Development

Development sprints and weekly goals

After our technical and visual roadmap have been signed off by us and the client, the development team and the assigned project manager will hit the ground running to set up the steps required to finish the project on time. We allow a certain number of hours per week for each team member and create development goals for each week.

Project managers work closely with both the development team and the client to keep communication and progress reports consistent and open. We use JIRA, industry-standard software tools to manage the project tasks. Development is done using Laravel, a PHP rapid web application framework, React or Angular for Javascript interactions, Bootstrap 4 templates for total device responsiveness, BitBucket for version control, and staging sites that clients can use to see the current progress. We use an agile process which builds incrementally and reviews and tests foundational features before moving into additional features.


Quality Assured Testing

Automated system testing

Throughout the development process, the team writes tests that check user interactions and validates that tasks are working as expected. This is critical for ensuring that development of new features doesn’t affect the stability of previous features. We also work with the front end and quality assurance team members to check accessibility, clarity of tasks, design adjustments, improved interactions, and optimized speeds. These polishing touches take the software from working to working right. By the end of this stage, the first version of the project is ready to move to a production server.


Beta Release and Deployment

Welcome to Version 1.0

It is an exciting time to see the vision of a software come to life with full interactions, data storage, accessibility on the web, and be fully positioned for success. We encourage clients to let the newly developed software to be in a soft-launch stage (Beta) for a period of time. It is an opportunity to invite a small network of users to explore and test the product. It is surprising all the things that real users will discover in their own context. This allows our team the time to make any final product adjustments before going to a full market release. Our team will provision a server that will be designed to handle the type of bandwidth the application is expected to consume. Greenstone Media guides the whole process and will be happy to continue to partner with new system improvements, software features, and server maintenance.  


Time to Scale and Grow

The first release of a new software project is often just the beginning. Greenstone Media enjoys partnering with clients for the long term. We can help continually improve software applications with new features and introduce new innovations with the latest technology.

Learn about other services:


Amazon s3
Laravel PHP
JIRA Software
React JavaScript


1.800 MD

“Greenstone Media provides the accurate estimates, properly scoped projects, and customer focus needed to profitably grow 1.800 MD! Our user base has doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year. They are our trusted technology partner and I highly recommend them to all my colleagues – but not the competition!”

Andy Jacobson – CEO & Founder

1.800 MD Preview