Hager Worldwide

Online Product Catalog and Resource Libarary

Background

Dental Innovations From Around The World

Family owned and operated, Hager Worldwide takes pride in providing quality dental products to dental professionals around the globe. In the fast-paced industry of technology, Hager uses it's global resources to develop innovative ideas that bring their customers products that increase profitability. 
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The Problem:

With a sizable product catalog, online users often struggled to find the exact item they were looking to purchase. 

Challenges & Objectives

Intuitive Organization of Online Products

Integrated Product Search

Content Restructuring for Improved Overall User Experience

Drive Buying Decisions Further with Supportive Product Information

Our Solution:

WooCommerce allowed us to display the products in a clear and organized way, using categories and subcategories. Products are searchable by name, keyword, or SKU. Displaying product specs on product pages makes them easy to find and download. Additional resources available for download are organized by category and housed in the Resources library for easy access.

Improved Product Organization and Searchability

  • A dropdown megamenu organized by product categories and subcategories allows users to easy see all available products and find the product they are looking for.
  • A clear call to action for searching products placed on the home page and an additional search in the navigation menu of internal pages directs users to the searchbar when they can't find what they are looking for on their own.
  • If the sales reps or purchasers don't know the exact name of the product they want to find, they can search by SKU or keyword instead.

Product Resources and Supportive Documentation

  • If a customer is on the fence about purchasing a product, or would like to research what makes Hager products better than the competition, they can easily do so with the variety of resources available on the site.
  • Sales reps can easily showcase use cases and other product information to potential buyers with the videos and PDF that are readily available on the site.
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Content Clarity and Restructuring

  • Restructured content for a cleaner look and more user-centered experience to bring the site up to modern standards and provide visitors with an improved user experience.
  • Strategic placement and highlighting of important features, such as Product Search, Featured Products, and affiliate services (Bull Frog Motor Repair) help guide the users through the site.

The Results:

Now, Hager Worldwide has a website that closely reflects modern design and usability standards. Sales reps and customer alike get a seamless website and a frictionless buyer's journey.

Before & After

What Our Clients Are Saying

Our user base has doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year.

Andrew Jacobson

1800 MD