Hager Worldwide

Online Product Catalog and Resource Library

BACKGROUND:

Dental Innovations From Around The World

Family owned and operated, Hager Worldwide takes pride in providing quality dental products to dental professionals around the globe. In the fast-paced industry of technology, Hager uses its global resources to develop innovative dental products that increase their clientele's profitability.

BUSINESS CHALLENGE:

With a sizable product catalog, online users often struggled to find the exact item they were looking to purchase.

Challenges & Objectives

Intuitive Organization of Online Products

Integrated Product Search

Content Restructuring for Improved Overall User Experience

Drive Buying Decisions Further with Supportive Product Information

THE SOLUTION:

WooCommerce allowed us to display the products in a clear and organized way, using categories and subcategories. Products are searchable by name, keyword, or SKU. Displaying product specs on product pages makes them easy to find and download. Additional resources available for download are organized by category and housed in the Resources library for easy access.

Improved Product Organization and Searchability

A dropdown mega menu organized by product categories and subcategories allows users to find the product they are looking for.
Now, users have a clear call to action for searching for products. On internal pages, users also have a search bar to find any product they're looking for.
If the sales reps or purchasers don't know the exact name of the product they want to find, they can search by SKU or keyword instead.

Product Resources and Supportive Documentation

If a customer is on the fence about purchasing a product or would like to research what makes Hager products better than the competition, they can easily do so with the variety of resources available on the site.

Sales reps can easily showcase use cases and other product information to potential buyers with the videos and PDFs that are readily available on the site.

Content Clarity and Restructuring

Restructured content for a more user-centered experience and bring the site up to modern standards.

Strategic placement and highlighting of important features, such as Product Search, Featured Products, and affiliate services (BullFrog Motor Repair) help guide the users through the site.

RESULT:

Now, Hager Worldwide has a website that closely reflects modern design and usability standards. Sales reps and customers alike get a seamless website and a frictionless buyer's journey.