Rinehart Racing E-Commerce & Dealer Portal


Rinehart Racing® is the leader in performance aftermarket exhaust systems for Harley-Davidson® and Indian Motorcycles.

Trust the name. Trust the pipe. An Asheville-based company with a global reach and legendary proven performance, Rinehart Racing strives to continually reinvent the experience of the motorcycle. From full systems and headers to slip-on mufflers and end caps, each part is made with passion to provide top quality and performance for every rider.

rinehart racing air cleaner

The Problem:

An ever-expanding customer base brought with it the need for a more user-friendly website and dealer portal, and an online presence that properly reflected their growing brand.

Challenges & Objectives

Increase new customer sales & new dealer sign-ups

Inspire return customers & repeat dealer orders

Reliable functionality (less breaks & bugs)

Consistent brand message

Our Solution:

An updated eCommerce platform and dealer portal with a modern look, strong and consistent brand messaging, and intuitive shop to cart experiences. Lifestyle promotion and social media integration played a part in reflecting a sense of community and trust through their online presence.

WordPress + WooCommerce

  • Easier content & product management

  • Streamline dealer account management

  • Optimized wholesale ordering form

PLEX + Authorize.net Integrations

  • Increased ordering automation

  • Accurate inventory data

  • Credit card processing and pre-authorization

The Results:

Rinehart Racing’s strong and growing community of partners, dealers, and customers is supported by reliable platforms and technologies, and enhanced with a website and dealer portal that promote the Rinehart Racing brand.

Benefits & Outcomes

An eCommerce site that guides customers to easily make a purchase

Dealers can build and submit bulk or repeat orders with ease

An online presence that reflects the prestige of their brand

A website and portal that can grow alongside the business

Before & After

What Our Clients Are Saying

Our user base has doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year.

Andrew Jacobson

1800 MD