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Why Your Company Should Start a Blog in 2020

Is blogging still a thing?    Blogging started initially as a creative outlet for many aspiring writers- think food bloggers, travel bloggers, and parenting bloggers. Now it’s a staple marketing tool used by businesses in all industries, as a way to communicate with their audience. 68% of marketers believe that…

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The Seinfeld Effect: What Jerry Seinfeld Taught Us About Making Great Marketing Collateral

Sometimes an idea seems so out there that we talk ourselves out of pursuing the concept by telling ourselves that there must be a reason why no one else has done it. NBC took a chance on “Seinfeld”, literally creating a show about nothing  – this is proof you can…

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The Effective Marketing Checklist for 2020

Now that the last few hectic months of 2019 have officially ended, business owners should prioritize by reassessing their processes, systems, and goals. It is easy to get caught up in the excitement of a new year and forget about the importance of planning and preparation. However, it is crucial…

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Growing Well Vs. Growing Fast: 2020 Tips for Sustainable Marketing

If companies will give up growing fast, they can grow well. Every January, growing fast feels possible. This month a million businesses will hit the metaphorical gym, bench-pressing self-help and rowing toward revenue goals. Yet few of those businesses will ever make it “there.” Ever wonder why that is? In…

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New Year, New You: 10 Marketing Mistakes To Leave Behind in 2019

Most people make New Year’s resolutions for their personal lives, but what about their marketing?  Here are 10 Marketing Mistakes to Leave Behind in 2020: 1. Social media -Leave behind social media as a place to pitch sales.  Thank goodness, we are evolving to a more authentic sales process. Use…

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Be the Guide, 2020: The Role You’ll Need to Play to Help Customers in 2020

Customers aren’t looking for another hero, they are looking for a guide. When you position your client as the hero and you as their guide, you show them how you can solve their problems. Spiderman had Aunt May, the Karate Kid had Mr. Miyagi, and Marty McFly had Doc Brown.…

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A Content Christmas: 3 Content Ideas to Delight Your Customers this Christmas

As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, Charlie Brown Christmas special will air on television, and parents all over the world will forget to move that pesky Elf on the…

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Email Marketing

Six Tips For Nurturing Emails That Engage

When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential…

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Five Ways You Can Delight Your Customers This Holiday Season

We all like to feel appreciated, and there’s no better way to turn customers into repeat customers than by saying, “We appreciate you.” Without “them,” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas to help you…

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3 Tips for More Effective Content in 2020

A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and convert more readers and followers into NEW CUSTOMERS. While pretty much every small business and…

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