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digital marketing

The Message, The Marketing, and What Most Companies Miss with Their Website

Spotting a bad website is easy. We’ve all clicked a site link and thought, “Eww, this is awful.” Anyone can pick apart a bad website, but few people know how to build a great one that works. Here’s what we’re sure of: The best websites make visitors think less. In…

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Digital Marketing

Halloween Blog: The Role Fear Plays In Your Current Sales/Marketing Strategy

It’s amazing how many people wait until a problem gets really bad before they do something about it. Whether it’s a tire rotation, or a new shipping service, humans are historically very resistant to change. More often than not, we have to be MOVED to actually do something that makes…

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Mobile Apps

Signs Your Company Needs a Mobile App in 2020

If customers can’t easily access your product/service, you’re already losing in the modern market. What most companies fail to calculate on today’s tech landscape is this: People don’t get on the web much anymore; they get on apps. If it’s important to you, there’s an app for it. If you’re…

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Digital Marketing

Do These 3 Things Before You Spend Another Dollar On Marketing

Without a message your customer understands, every dollar you spend on marketing is a waste. Most companies think it’s just a matter of time until their online presence starts “working,” when in fact they won’t be connecting with their ideal buyer persona anytime soon. Why? Because people don’t buy products…

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Lead Nurturing

Lead Nurturing For Conversion in 2020

You’ve clarified your message so the right customers are coming to you. Now, what are you going to do to nurture those qualified leads? In an age where we are constantly bombarded with advertisement after advertisement, a lead’s retention is far more easily lost than gained. In this blog, we’re…

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Digital Marketing Agency

Why Your B2B Company Should Be On The ‘Gram In 2020

You understand that social media marketing strategies are essential, regardless of your audience. But, sometimes, Instagram is overlooked as a major platform contender for reaching those B2B targets. As a B2B company, it might not seem that Instagram is an ideal lead-generating resource. Today, we’ll discuss how it can be…

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Why Millennials Want Mobile Apps

The web as we knew it is over. Once upon a time, we clicked on the Google Chrome app, typed in the first few letters of our favorite site, logged in, and started our experience. In 2019, this process couldn’t be further from the effective truth. No wonder Apple trademarked,…

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Customer Problems

The Three Types of Problems Every Customer Faces

In our last blog, “Customer Intelligence: Find Out How Much Your Company Has”, we talked about how vital it is to filter everything you do through your customer’s story. The company’s really lagging behind in the modern marketplace are the companies that spend all their energy talking about themselves. To…

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Digital Marketing Agency

10 Signs You Might Need A Digital Marketing Agency

Here’s the truth: You don’t need a digital marketing agency forever. That would cost a lot of money, and most agencies put you on the back burner after 18-24 months anyways. At the same time, your company does need to make a proper crossover into the digital world, and that…

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Leadership Company-Greenstone Media

The Inside Story: What Every Customer Looks for in a Company

The businesses that have “been there, done that” and help their customers do the same, those are the businesses that people trust. In this blog, we’ll look to Yvon Chouinard, CEO/Founder of Patagonia for advice on how great companies position themselves as guides and turn cold leads into cult followers.…

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