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A Content Christmas: 3 Content Ideas to Delight Your Customers this Christmas

As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, Charlie Brown Christmas special will air on television, and parents all over the world will forget to move that pesky Elf on the…

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Email Marketing

Six Tips For Nurturing Emails That Engage

When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential…

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Five Ways You Can Delight Your Customers This Holiday Season

We all like to feel appreciated, and there’s no better way to turn customers into repeat customers than by saying, “We appreciate you.” Without “them,” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas to help you…

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Designing with Sketch

3 Tips for More Effective Content in 2020

A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and convert more readers and followers into NEW CUSTOMERS. While pretty much every small business and…

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Content Marketing

The Empathy Effect: Empathize with Your Customers, Build Client Relationships

A couple of years ago, I set out on a month-long, cross-country camping adventure with only the camping gear that would fit in the back of my SUV. I am incredibly frugal by nature and will do the most I can with the least amount of “stuff,” especially when traveling…

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Content Marketing

Content is Still King – 3 Reasons Why Companies Need to Provide Valuable Content For Their Target Audience

In the marketing world, we often use the phrase “content is king.” But have you ever wondered where this phrase originated? In 1996, the “father of the internet,” Bill Gates published an article on Microsoft’s website titled “Content is King.” In this article, almost 24 years ago, Gates said: “Content…

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What’s in a Homepage that Works?

If you need to create a new website or redesign a current site, it’s a great idea to start with the homepage.  Is your website telling your prospective clients what you do? Are you second-guessing yourself until you’re paralyzed, not knowing what to do? Serving as your company’s virtual “front…

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digital marketing

The Message, The Marketing, and What Most Companies Miss with Their Website

Spotting a bad website is easy. We’ve all clicked a site link and thought, “Eww, this is awful.” Anyone can pick apart a bad website, but few people know how to build a great one that works. Here’s what we’re sure of: The best websites make visitors think less. In…

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Digital Marketing

Halloween Blog: The Role Fear Plays In Your Current Sales/Marketing Strategy

It’s amazing how many people wait until a problem gets really bad before they do something about it. Whether it’s a tire rotation, or a new shipping service, humans are historically very resistant to change. More often than not, we have to be MOVED to actually do something that makes…

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Mobile Apps

Signs Your Company Needs a Mobile App in 2020

If customers can’t easily access your product/service, you’re already losing in the modern market. What most companies fail to calculate on today’s tech landscape is this: People don’t get on the web much anymore; they get on apps. If it’s important to you, there’s an app for it. If you’re…

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