Streamlined Order Placement with Mobile Tools

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Henderson Oil

Customer Mobile App with Admin Web App



Oil Distribution in North Carolina

Henderson Oil delivers world-class petroleum products. They are committed to delivering top quality fueling products and services. Over 75 years, the Henderson Oil Company, Inc. continues to be a steady provider of the energy that runs businesses, transportation, and homes. They provide a variety of fuel options, including branded and unbranded gasoline for dealers, heating oil for homes, bulk motor oils for commercial and industrial needs, and fleet fueling.


Understanding Big Picture:

With dealers in need of frequent fuel fulfillment, Henderson Oil wanted to streamline the ordering process for incoming dealer orders with a new mobile application.


Challenges & Objectives

Centralized location to manage incoming orders

Simple and easy for new order placement

Account management for admins and dealers

Dealer-centered with improved customer service

Next Steps:

Greenstone listened to the aims and goals of the Henderson Oil team and created a plan with dealer tools and a complimentary admin portal.

Web Application Portal for Order Management

Dealer Account Management 
Create dealer accounts and update their internal information. 

Order Notifications
Administrators receive notifications when orders are submitted and can manage and fulfill the orders with ease. 

User Error Tracking
Greenstone provides analysis and diagnostic tools for user errors and monitoring.

Mobile App Henderson Oil

iOS and Android Mobile App

Easy Access

Create and submit an order on one simple page. Review the order information with current market rates and expected delivery.

Invite Users

Developed the functionality for users to sign up and create their account with a strategic invitation process.

Data Migration
Extracted and packaged the data from the previous services portal into the newly developed web portal. 

Account management for order history

Dealer Account Management
Create a centralized platform for account and order management, allowing Admins to setup and invite new dealers, manage current dealer accounts. Provide an easy way for Admins to associate dealers with their locations and orders.

Streamlined Order and Locations Management
Integrate dealer mobile application with admin web application for syncing dealer orders with their accounts. Admins receive an email notification that a new order has been submitted, which they can review and update in the web application. Along with reviewing and marking orders as Confirmed, Administrators are able to assign and unassign locations to dealers as needed.

Dealer tools to improve customer service

Front End Design Implementation

Our design team took the User Flow maps and converted them into high-fidelity mockups, which we implemented to the mobile application framework.

Consistent Branding
It’s important to ensure that users associate the new mobile application with the Henderson Oil brand. We used their logo and current website as a style guide for both the mobile and web application front end designs, as well as the icon and copy for the App Store and Google Play Store.


Using the React Native framework, the mobile application can be used for fast ordering and look up real time rates on fuel pricing. The mobile app was created for both iOS and Android app stores, and is developed to be scalable for new features in the future. The mobile app will be a useful tool and assist dealers to place orders quickly and conveniently as more fuel is needed.

User Experience

With a clean design, clear call-to-actions, and light animations the new Henderson Oil mobile application was built to have an intuitive user-flow that guides dealers through the ordering process and assists with any potential order errors before the final order is submitted.

Putting it all together:


With a mobile friendly ordering system, and a streamlined account and order management platform, Henderson Oil is able to better serve their customers and increase their dealer satisfaction in the years to come.


Mobile and Web Application Design


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