Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl ads (that’s 77 commercials at $5.6 million a pop). Can you remember more than one or two of them?

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A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a positive ROI from digital marketing. We’ve seen this to be true time and time again. You can spend all the…

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If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t talk about what they do in a way that generates interest from their target audience—resulting in money wasted on sales and marketing. StoryBrand created the…

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If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen“, you know that your company should play the guide in your customer’s story, not the hero. To expound on this concept, StoryBrand—Donald Miller’s company, created an in-depth training program that teaches people what exactly it means to “play the guide”.

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