Inspire Your Visitors
We take user-focused design and strategy very seriously.
Greenstone Media uses UX and UI principles to help inform content strategy and branding. The results are well-designed websites that make visitors happy and clients successful.
Web Design Services
Branding and Style Guides
Understanding your brand strengths plays a critical role in the strategy, messaging, and design. We work with clients to increase loyalty, clarify offerings, construct a consistent narrative and ultimately position the rest of the web process around the heart of the brand.
UX and UI Prototyping
User experience and user interface prototyping will take the design process beyond visuals. By taking the time to understand the psychology of users, we create interfaces and user flows that help visitors find the information they need. The result is an enjoyable experience interacting with the website, brand, and content.
It doesn’t surprise most business owners that half of the web is visited via a mobile device. We know that the mobile experience is as important as the desktop. Our designs are in alignment with industry-standard responsive frameworks. These designs hold a great form, regardless if being viewed on a large desktop or a tiny phone.
The design process is a critical step for all of our projects. Before entering development, we work diligently to create pixel-perfect, mobile-friendly, screen designs that will become the plan for the development team. This provides the opportunity to revise and envision exactly how the final product will appear in the browser.
Research and Discovery
Understand Goals and User Flow
Some companies are just starting up while others are at enterprise levels. Whatever stage of growth, we evaluate each client’s goals. We listen to what has been working well, what could use improvement, and what would be a good metric of success. We also ask, “what are the customer’s goals?”
We imagine common user scenarios that will weave and connect your customers’ goals to the goals of your company. We call this a “User Journey Map”. This process assists your customer to meet their needs and connect them with the promoted services of your business. Through storytelling and user journey maps we design a flow that is user-centered and goal-orientated.
UI and Wireframe Layout Design
When our team is armed with the project goals and strategy, we will map out a the site structure and the navigation. The site architecture maps inform our UX/UI designers to sketch out content-focused wireframes. These wireframes serve as the layout for content and interactions for the home page in addition to other views throughout the website. We work iteratively with clients to arrive at a layout plan that satifies the goals outlined in the previous phase. Clients provide feedback and approve the wireframes prior to the design and style phase.
Style and Design
From the approved wireframes and a content roadmap, our designers create a style guide to compliment the client’s brand. The style guide will ensure a consistent, cohesive and strong aesthetic throughout the website. These style guides will include colors, typefaces, and type sizes. It also may inform photo treatments or button styles.
With the defined style guide, we will create high-fidelity mockups that preview almost exactly how the final website will appear in the browser. With a design preview before development, the client has the chance to get excited about the direction and review progress early on in the project timeline. The finalized designs carry the thought and intentionality from the initial consults and they will act as a guide in the web development process.
TOOLS FOR WEB DESIGN
Greenstone Media is my favorite software development and digital strategy team and an ideal business partner. Through great information, innovation, and a data driven approach they consistently deliver on our goals – more customers with less effort, increased goal conversions by 77%, and Adwords performance now up 200%.
Sue Crowell – CEO & Founder
Skyterra Wellness Center