JLM Risk Management

Branding, Brand Messaging, Website Design & Development

BACKGROUND:

JLM provides risk management and insurance solutions for businesses in the USA and the Caribbean. Their team of experienced specialists provides personalized services while leveraging world-class resources through partnerships with top international brokerages. JLM Risk Management ensures asset protection, financial security, and strategic risk management to safeguard their clients’ businesses and operations.

BUSINESS CHALLENGE:

Despite being an established business, JLM had not yet maximized its full potential. The company lacked a structured system for regular communication with clients and prospects, making it challenging to stay top of mind in a highly competitive market. Additionally, JLM needed to expand its brand presence within its target markets to strengthen its influence and complement its referral-based growth strategy. Ensuring continued relevance and visibility proved to be a key challenge for sustained business growth.

Goals

Maintain a 95% client retention rate

Achieving $2M revenue with minimal staff expansion at JLM Risk Management

Positioned for success through smart growth and strategic partnerships

THE SOLUTION:

JLM Risk Management partnered with us to refine its brand messaging so they could effectively communicate their value, attract more qualified clients, and expand their network. Our strategy included crafting a Clear Brand Message along with a Brand Refresh to help JLM more clearly communicate (both visually and textually) the quality services their provide and to better attract their target audience.

Designing and developing a fresh, modern website for JLM helped them to reflect their updated brand and provided a better user experience for their online visitors. Together, these elements strengthened JLM’s brand positioning, ensuring they stood out more in a competitive market and helping them drive business growth.

Logo Refresh & Brand Style Guide

Before & After

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