Engaged Leadership

A Clear Brand Message, Website Design, and an Effective Sales Funnel

BACKGROUND:

Engaged Leadership is a boutique coaching and training company that provides high-touch, executive-level coaching for leaders at all levels in top-tier, innovative companies. Their services include 1:1 Leadership and Executive Coaching programs, ranging from three to six months, with a 360-degree coaching approach and behavioral shadowing. They also offer instructor-led group training through their Leadership Mastery Series, covering essential leadership skills such as delegation, feedback, and conflict resolution, ensuring leaders are equipped for long-term success.

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BUSINESS CHALLENGE:

Engaged Leadership faced challenges with an unclear brand message, making it difficult to communicate their value to potential clients. Their website lacked the structure needed to effectively capture and convert leads, limiting their ability to grow their client base. Additionally, their revenue was lower than desired, highlighting the need for a stronger sales funnel and marketing strategy to drive business growth.

Goals

Grow revenue to $400K per month, contributing to an overall target of $5M

A website and content strategy optimized for conversions

Attract, engage, and convert more potential clients, driving sustainable business growth

THE SOLUTION:

Engaged Leadership partnered with Greenstone Media to refine their brand messaging, ensuring clear communication of their services by highlighting the value they provide and the problems they solve. Their website was revamped to improve user experience and optimize lead capture, making it more effective in converting visitors into clients.

Additionally, a strategic sales funnel was implemented to streamline the customer journey, helping to increase engagement and drive revenue growth.

Lead Generating eBook

Before & After

example of old engaged leadership website

updated website design with CRO for engaged leadership

Inbound Content Marketing Strategy (examples)

example of content planning doc for engaged leadership

Ready to achieve the growth you deserve?

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