Lake James Custom Homes Clear Brand Message and a Website that Works

The TL;DR version: Lake James Custom Homes, a luxury custom home builder serving the Lake James/Western NC market, partnered with Greenstone Media to update their brand messaging and build a new website optimized for conversions and an exceptional user experience.

CLIENT BACKGROUND:

Lake James Custom Homes is a premier home builder dedicated to turning dream homes into reality. From lot selection and design to budgeting and construction, they guide clients through every step with expertise and care. With a commitment to quality craftsmanship and personalized service, they ensure a seamless and confident home-building experience.

background image with example of living room built by lake james custom homes

BUSINESS CHALLENGE:

Lake James Custom Homes needed a website that better reflected their brand identity and connected with their target audience of luxury, second-home buyers. Their existing site lacked a clear brand message and a fresh, modern look to showcase their expertise, unique craftsmanship, and personalized client services.

CLIENT GOALS:

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A way to enhance their online presence and effectively communicate their commitment to quality craftsmanship and personalized services.

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To establish Lake James Custom Homes as the trusted partner in creating high-end dream homes in Western North Carolina.

THE SOLUTION:

Greenstone Media provided Lake James Custom Homes with a newly designed website that features a fresh, modern look with a stunning portfolio of high-resolution photography. The new site is also strategically structured for visitors to easily navigate, find inspiration for their own custom build, and clearly understand the value Lake James Custom Homes brings to every project. This approach was designed to help them attract more online leads and convert more website visitors into delighted clients, aligning with their goal of improving online engagement and client acquisition.

THE RESULT:

Optimized Brand Messaging

Lake James Custom Homes CBM Package Graphic

UI/UX Overhaul

Visual Identity:

  • Nature-inspired color palette.
  • Clean, modern typography.
  • High-quality visuals.
  • Strategic styling for a refined aesthetic.

Site Structure:

  • Intuitive navigation.
  • Interactive elements.
  • Mobile-responsive design.
  • Repeated calls-to-action (CTAs).
  • Clear messaging.

Website Before & After

screenshot of lake james custom homes old website from 2022
Site Audit Screenshot from 2022 report
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Screenshot of site audit from 2026 for comparison

These updates took Lake James Custom Home's website from 91 errors and 504 warnings on the old site in 2022, down to only 10 errors and 160 warnings in their site audit report, along with consolidating pages and improving overall site health.

2026 Google Analytics data shows improvements as well (February - May vs. May - August):

  • 20% increase in traffic
  • 41% increase in engaged sessions

Ready to achieve the growth you deserve?

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