BACKGROUND:
The American Job Center Southeast TN connects people with jobs by providing workforce solutions for businesses and individuals in Southeast Tennessee and beyond. Through a dynamic public-private partnership, they offer career training, job placement, adult education, and specialized programs for youth and individuals with disabilities.
BUSINESS CHALLENGE:
The American Job Center faced challenges with an outdated website that was difficult to manage for their small team. They needed a dynamic, user-friendly platform that allowed for easy updates and better showcased success stories. With year-over-year funding reductions and fewer staff available for community outreach, they required a more effective way to share information and engage job seekers. Optimizing their website was crucial to expanding their reach and ensuring their services remained accessible to those who needed them most.
Goals
To make it easier for visitors to navigate the website and access essential services. To be more visually appealing for outreach efforts and engagement.
A modern, user-friendly website with an improved UX/UI design. A mobile-responsive interface was a priority to ensure accessibility across all devices.
To encourage visitors to take action rather than leave the website without connecting with the team.
THE SOLUTION:
American Job Center Tennessee partnered with Greenstone Media to redesign their website. After collaborating with our team to consolidate and organize content, and rebuild pages using WordPress and a drag-and-drop page builder, they now have a site that is easier for visitors to navigate and easier for their team to manage.
The site has a refreshed homepage design and updated messaging to help visitors better understand how American Job Center can help shape their future, and has done so for thousands of individuals already.
THE RESULT:
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