18,000+
Website Users
36,000+
Total Page Views
10,000+
Organic Search Visitors
2,100+
Contact Page Interactions
1,100+
Form Starts
4 Years
Compounding Inbound Lead Generation
BACKGROUND
Burnstein von Seelen Precision Castings (BVSPCC) is a U.S.-based manufacturer specializing in permanent mold precision casting of copper, brass, and nickel alloys. The company provides a full-service casting solution including tooling, machining, plating, and finishing.
BVSPCC is also the only ISO-certified copper-based permanent mold casting facility in North America, serving industries such as:
- Oil & drilling
- Electrical engineering
- Manufacturing equipment
- Fleet tire changers
- Industrial OEMs
Their ideal customers include engineers, purchasing managers, and product managers responsible for sourcing precision metal components.
Digital Marketing Research & Discovery
Before launching any marketing campaigns, Greenstone Media conducted a comprehensive Digital Marketing Research & Discovery process to build the strategic foundation for long-term growth.
The goal was to identify:
- the ideal target audience
- high-value search opportunities
- competitive gaps in the market
- the most effective digital channels for reaching engineers and procurement teams.
The research phase included:
Business Goals & Objectives
The campaign focused on helping BVSPCC:
- Attract 3–6 new clients per year
- Increase qualified inbound leads
- Build a strong digital presence in the casting industry.
Buyer Persona Development
The research identified the primary decision-makers as:
- Engineers
- Purchasing managers
- Product managers
Common pain points included:
- Poor casting quality from overseas suppliers
- Long production turnaround times
- Need for heavier or specialized alloy components
- Pressure to reduce costs while maintaining quality.
Competitor Analysis
The discovery process analyzed several key competitors in the precision casting industry.
The research revealed that competing manufacturers ranked for significantly more search keywords, capturing valuable search traffic from companies looking for casting partners.
This highlighted a major opportunity for BVSPCC to improve visibility through SEO.
Keyword Opportunity Analysis
The research identified high-value search opportunities around terms such as:
- precision casting
- permanent mold casting
- copper alloy casting
- brass casting services
- high conductivity copper alloys.
These insights shaped the SEO and content strategy moving forward.
Messaging & Positioning Strategy
Using the insights gathered during the discovery phase, Greenstone developed clear, customer-focused messaging using the StoryBrand framework.
This approach helped simplify how BVSPCC communicated its value to engineers and procurement teams.
The messaging focused on:
- BVSPCC’s specialized alloy expertise
- superior casting quality and consistency
- faster production timelines
- a one-stop solution for casting, machining, and finishing.
This messaging framework became the foundation for the new website and marketing campaigns.
Website Transformation
With the new messaging in place, Greenstone redesigned the BVSPCC website to better support lead generation.
The updated website focused on:
- clear product and service pathways
- SEO-optimized content
- stronger calls-to-action
- improved user experience for technical buyers.
A custom homepage looping video was also created to visually communicate the company’s capabilities, manufacturing process, and finished components.
This helped engineers quickly understand BVSPCC’s capabilities without needing to read extensive technical documentation.
SEO DOMINANCE
Precision Casting - Burnstein von Seelen - 5K views Careers - Burnstein von Seelen Precision Castings Corporation - 4K views Contact Burnstein von Seelen Precision Castings - 1K views
We improved site performance using speed optimization techniques, resulting in faster load times and higher performance scores on tools like GTmetrix and Google PageSpeed.
Search Engine Optimization for Long-Term Visibility
Greenstone implemented a long-term SEO strategy designed to increase visibility for high-value industry search terms.
The strategy included:
- technical SEO optimization
- keyword-targeted landing pages
- in-depth blog content
- internal linking improvements
- backlink outreach
- Google Business profile optimization.
Over time, BVSPCC achieved Page 1 rankings for key precision casting and alloy-related search terms, significantly increasing organic traffic.
Results
The integrated digital marketing strategy helped BVSPCC significantly increase online visibility and inbound lead generation.
Campaign Duration
April 2019 – October 2023
Website Performance
- 18,000 total users
- 36,000 page views
- 10,000 visitors from organic search
Organic search became the primary traffic driver, indicating strong search engine visibility for industry keywords.
GOOGLE ADS PERFORMANCE
Capturing High-Intent Buyers Through Targeted Google Ads
To complement the SEO strategy, Greenstone launched a targeted Google Ads campaign focused on high-intent search queries.
These ads captured companies actively searching for casting partners using keywords such as:
- permanent mold casting
- precision casting
- brass casting services
- copper casting foundry.
This approach allowed BVSPCC to generate immediate visibility while SEO rankings continued to grow.
Lead Generation
- 2,100+ contact page interactions
- 1,100+ form starts
High-Intent RFQ Leads
Once enhanced conversion tracking was implemented in 2022, the website generated:
165 Request-A-Quote submissions
between February 2022 and October 2023.
These quote requests came from engineers and procurement teams actively sourcing precision casting solutions.
For a specialized B2B manufacturing service, this represents a strong stream of high-value inbound opportunities
The website generated thousands of high-intent interactions and technical resource downloads from engaged buyers.
Ready to Build a Predictable Inbound Pipeline?
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