3,676
High-Intent Inquiries Generated
44,000+
Active Users Generated
24,000+
Organic Search Sessions
21,000+
Paid Search Sessions
87,000+
Total Page Views
3,200+
File Downloads
$20K–$100K
Average Deal Size
7 Years
Compounding Inbound Growth
BACKGROUND
Carolina Conveying is a leading manufacturer of bulk material handling equipment, including rotary airlocks, pneumatic knife gate valves, diverter valves, bulk bag systems, and flexible screw conveyors.
With over 20 years of experience, they built strong industry credibility through trade shows and direct sales relationships. However, their digital presence did not reflect their market authority.
In 2017, they partnered with Greenstone Media to modernize their marketing strategy and create a predictable inbound lead pipeline.
The Strategy
Rather than executing isolated campaigns, Greenstone Media built a long-term inbound growth infrastructure for Carolina Conveying focused on brand clarity, search visibility, paid acquisition, and automated lead nurturing.
This multi-year strategy created a durable inbound marketing engine that supported sales and generated high-intent inquiries over the course of a seven-year partnership.
2017
Website Redesign & Inbound Foundation- Website rebuild focused on conversion and product discovery
- StoryBrand messaging and BrandScript development
- SEO foundation and technical optimization
- Google Ads campaigns launched
2019
Content & SEO Expansion- SEO strategy scaled with blog content and pillar pages
- Product pages optimized for high-intent search queries
- Ongoing keyword targeting and organic growth
2022
Paid Search Optimization- Continued Google Ads campaign management
- Expanded keyword targeting for equipment categories
- Improved visibility for high-intent industrial searches
2023
Automation & Lead Nurturing- Email automation workflows implemented
- Trade show lead follow-up campaigns created
- Automated nurture sequences for inbound inquiries
2024
Sustained Inbound Growth- Continued SEO and paid search optimization
- Thousands of high-intent inquiries generated
- Long-term search visibility and inbound pipeline established
Clarifying the Brand with StoryBrand
We developed a complete BrandScript and messaging framework positioning:
- The customer as the hero
- Carolina Conveying as the trusted guide
- Clear problems and solutions
- Strong calls to action
This framework informed:
- Website copy
- Product pages
- Sales collateral
- Trade show materials
- Email campaigns
- Paid advertising
The result was clear, confident messaging aligned with industrial buyers.
Website Redesign Built to Convert Engineers
Before driving traffic, we rebuilt the website to convert visitors into inquiries.
Improvements included:
- Modern industrial design
- Clear product architecture
- Optimized RFQ and contact pathways
- Detailed product specification pages
- Strategic internal linking
The website evolved from informational brochure to sales enablement tool.
SEO DOMINANCE
Pneumatic Knife Gate Valves – 13K viewsMaterial Handling Equipment – 13K viewsBulk Bag Discharge Stations – 4.6K viewsFlexible Screw Conveyors – 4.2K views
Organic Search – 24K sessionsPaid Search – 21K sessionsDirect – 7.7K sessions
Search Engine Optimization for Long-Term Visibility
A comprehensive SEO strategy positioned Carolina Conveying on page one for core industrial product searches.
Technical SEO
- Header structure optimization
- Speed improvements
- URL cleanup
- Toxic backlink removal
On-Page & Content
- Keyword mapping by product
- Product-level optimization
- Industry-focused blog content
Results
- 24,000+ Organic Search Sessions
- Page 1 rankings for key product terms
- 13,000+ views on top product categories
Carolina Conveying became discoverable nationwide — not just at trade shows.
GOOGLE ADS PERFORMANCE
Google Ads That Generated High-Value Equipment Sales
Strategic Google Search campaigns targeted high-intent industrial keywords.
- 21,000+ Paid Search Sessions
- Consistent qualified traffic
- Immediate visibility for competitive product categories
One Google Ads conversion alone generated $28,000 in revenue from a new OEM lead, demonstrating the high-value nature of targeted search traffic.
Combined with SEO, this created a dual-engine inbound system.
TRADE SHOW NURTURE AUTOMATION
Turning Trade Show Leads into Pipeline Opportunities
We developed a 5-part automated email nurture sequence to follow up with trade show contacts.
This included:
- Branded email templates
- Segmented contact lists
- Automated workflows
- Messaging aligned with StoryBrand
Trade show leads were no longer one-time interactions — they became nurtured sales conversations.
The Impact (2017–2024)
Over seven years, Carolina Conveying built a durable inbound growth engine.
3,676
tracked high-intent inquiries
1,076
direct form submissions
2,600
email and phone inquiries
3,200+
file downloads
87,000+
page views
44,000+
Active Users Generated
With average deal sizes ranging from $20,000 to $100,000, inbound marketing became a consistent source of high-value equipment opportunities.
Sales conversations increasingly began with buyers already researching solutions online.
Ready to Build a Predictable Inbound Pipeline?
If you're a B2B manufacturer looking to generate consistent, high-value inbound opportunities, let’s talk.