Cyber Guards

Website Rebuild, Sales Funnel Setup, and HubSpot Optimizations

BACKGROUND:

Cyber Guards empowers businesses with affordable, tailored cybersecurity solutions to protect against emerging threats. By combining a team of certified experts with top-tier technology, they offer a turnkey security program designed to defend against data breaches and minimize financial risks. Their process includes a free consultation, a thorough threat assessment, and the implementation of a customized security plan.

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BUSINESS CHALLENGE:

Cyber Guards came to us needing assistance in meeting their growth goals. They had an outdated website that failed to effectively highlight their expertise in cybersecurity and communicate their value proposition. This made it difficul for potential clients to understand the value of the services Cyber Guards provides and what steps they could take to secure their assets.

They had also purchased a HubSpot subscription but had no effective sales funnel in place and they needed assistance in optimizing their account for efficient and more effective use of the platform as a content, contact, and deal management system.

Goals

Revamp their website with clearer messaging and user-friendly navigation to effectively showcase their cybersecurity expertise.

Create a professional online brand presence that attracts potential clients and nurtures them toward conversion.

Effective use of their CRM to strengthen client interactions and drive overall business growth

THE SOLUTION:

Greenstone Media redesigned Cyber Guards' website using the StoryBrand framework and best design pracices. The new website communicates their value to their target audience more clearly, and with intuitive navigation and strategic language it also guides visitors to take action.

Cyber Guards also recieved a sales funnel, complete with a lead generating asset, website opt-in, and an automated sequence of emails to ensure no lead went untouched. We also provided a content marketing plan for organic and paid content to drive more online sales

Their HubSpot account was optimized for brand consistency, clear reporting and data management. We also set up automations to help reduce the manual work required by their internal team, streamlining their operations and positioning Cyber Guards for sustainable growth.

THE RESULT:

A Website Built to Convert

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An e-Book to Capture Leads

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Sales and Nurture Emails to Convert Leads into Clients

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