BACKGROUND:
Franklin Bridge Performance Institute, a branch of the Franklin Bridge Golf Club, helps golfers of all skill levels develop a game they’re proud of—whether they’re beginners, competitive players, or aspiring college athletes. Through private instruction, group programming, and professional club fitting, FBPI focuses on lowering scores, gaining a competitive edge, and supporting personal growth on and off the course.
Goals
Refine their content and structure to better support growth and connect with golfers at every level
Create a clear and unique user journey from website visit to product engagement (form fills, program matching, and lead generation)
Simplify content to avoid overwhelming visitors while still showcasing key services and offerings
THE SOLUTION:
Greenstone Media worked closely with FBPI staff to design and develope a custom WordPress website for Franklin Bridge Performance Institute with a clean, mobile-optimized layout. The theme uses a visual page builder, making editing pages a more intuitive experience for their staff.
The new site is streamlined and conversion-focused, built to attract and engage new leads. It helps move interested leads through the process of getting their own performance plan, picking the package best for their needs, and booking their first lesson.
It also helps highlight their other resources, such as The Shop, where they can upgrade their golf gear, their Learning Center, books, and podcasts, as well as their popular Junior Academy.
THE RESULT:
Marketing Website
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