Dental Innovations From Around The World
Family owned and operated, Hager Worldwide takes pride in providing quality dental products to dental professionals around the globe. In the fast-paced industry of technology, Hager uses its global resources to develop innovative dental products that increase their clientele's profitability.
Challenges & Objectives
Intuitive Organization of Online Products
Integrated Product Search
Content Restructuring for Improved Overall User Experience
Drive Buying Decisions Further with Supportive Product Information
Improved Product Organization and Searchability
- A dropdown mega menu organized by product categories and subcategories allows users to find the product they are looking for.
- Now, users have a clear call to action for searching for products. On internal pages, users also have a search bar to find any product they're looking for.
- If the sales reps or purchasers don't know the exact name of the product they want to find, they can search by SKU or keyword instead.
Product Resources and Supportive Documentation
- If a customer is on the fence about purchasing a product or would like to research what makes Hager products better than the competition, they can easily do so with the variety of resources available on the site.
- Sales reps can easily showcase use cases and other product information to potential buyers with the videos and PDFs that are readily available on the site.
Content Clarity and Restructuring
- Restructured content for a more user-centered experience and bring the site up to modern standards.
- Strategic placement and highlighting of important features, such as Product Search, Featured Products, and affiliate services (BullFrog Motor Repair) help guide the users through the site.
What Our Clients Are Saying
Our user base had doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year.