Lake Toxaway Community Association

With a mix of older residents who prefer non-digital channels and younger residents who rely solely on online information, LTCA wanted to create a solution that be both interactive and information while also very user-friendly. Unfortunately, they had neglected their website for years, leaving it very outdated both in design and content. It contained broken links, and incorrect information for both visitors and members, resulting in minimal use by everyone, including the staff.

This lack of a reliable online resource hindered transparet and effective communication between the association and its residents. And, while the main goal was not focused on attracting new property buyers (members), but better serving current owners, LTCA knew that the current state of their online presence was likely hindering their growth.