Makaira Construction Group

Website Design and Development

BACKGROUND:

Makaira Construction is a marine construction company specializing in dock builds, boat houses, lifts, and seawalls. Lovers of fishing and boating themselve, the Makaira team helps homeowners enjoy easier access to fishing and boating with their top-quality docks and lifts. They also help them protect and store their boats more conveniently, and recover quickly from storm damage with expert rebuilds and repairs.

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BUSINESS CHALLENGE:

Makaira Construction did not have a dedicated website, and relyed heavily on word-of-mouth and their Facebook page for visibility and marketing. While this had brought steady business, they wanted to expand their reach online and attract new clients beyond their immediate network. Without a centralized platform to showcase their services and capabilities, growth opportunities were limited.

Goals

Scale operations by adding more crews and breaking into the commercial market

Increasee project inquiries through a stronger digital presence

Launch a professional, user-friendly website that showcases their capabilities and supports growth into the commercial market

THE SOLUTION:

We worked with Makaira Construcion to capture their passion and expertise so this would be evident throughout their new website. From custom homepage copy and design, strategic website development, basic SEO optimizations, and a training session to ensure ease of use, Makaira Construction now has an optimized website solution to support their growth goals for long-term success.

THE RESULT:

Marketing Website

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