Metiri Risk

A Website, Sales Funnel, and Sales Assets for Startup SaaS

BACKGROUND:

Metiri automates the cybersecurity insurance application process by pulling real-time data directly from clients’ third-party and cloud platforms. Instead of relying on guesswork, it delivers accurate, ready-to-use responses to technical questions, making the process faster, simpler, and more reliable for insurance companies.

BUSINESS CHALLENGE:

The company’s website was overly basic and did not clearly explain their solution or present the brand in a professional, compelling way. Instead of serving as a revenue driver, it functioned more like a placeholder, missing the mark on both messaging and branding. This disconnect prevented the business from building trust with potential clients and moving into meaningful revenue generation.

Goals

Develop a professional, engaging, and informative website that reflects the brand.

Create compelling sales assets, such as pitch decks and sales flyers, with clear messaging and consistent branding to support outreach efforts.

Build a sales funnel to capture and convert leads from the website and other sales materials.

THE SOLUTION:

Defined and implemented a compelling brand story to align with the company’s value proposition and engage with their ideal customers.
Designed a professional, persuasive deck to support sales conversations and investor outreach.
Built a polished, user-friendly site that clearly explains the solution and enhances brand awareness and credibility.
Configured HubSpot as their CRM, including: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub
Implemented a lead generator to capture qualified leads directly from the website and track them from the client’s HubSpot CRM
Created an automated email sequence with targeted emails designed to nurture prospects and guide them toward converting.