Native Forest Nursery

Website Migration, Care Plan, and Homepage Optimization

BACKGROUND:

Native Forest Nursery provides a diverse range of native plants and high-quality plant products to both wholesale and retail customers. Their primary product lines include: seedlings, RediRooted containers, field grown liners, tree bands, and live stakes. Whether it’s an enterprise-level conservation project, a retail store, or a home landscaping project, their customers don’t have to worry about where their plants came from, if they’ll be delivered as described, or how long they’ll survive. Native Forest Nursery is committed to cultivating, growing, and delivering high-quality plant stock and plant products that last.

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BUSINESS CHALLENGE:

A major challenge the company faced was effectively communicating that they serve both retail and wholesale customers. The website’s messaging and functionality were geared more toward wholesale, which limited visibility and created confusion for retail buyers. Improving the homepage and overall site functionality became crucial to better reflect their full customer base and deliver a clearer, more seamless user experience.

Goals

Rebuild the existing website in a new, more reliable hosting environment.

Consolidate systems and transition away from Scapify and Shopify, centralizing management within a single website platform.

Deliver an improved user experience that supports both retail and wholesale customers.

THE SOLUTION:

  • Developed a new version of the website on a secure and dependable hosting platform.
  • Updated the homepage messaging to
    clearly communicate service for both retail and wholesale customers.
  • Designed and developed a modern, user-friendly interface with improved navigation and content structure.
  • Upgraded website features to provide a more intuitive and efficient experience for all users.

THE RESULTS:

Website Design

Before

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After

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