NurserySource

Brand Messaging & Home Page Design

BACKGROUND:

NurserySource partners with commercial nurseries and growers to develop customized products and solutions that support more effective plant production. Drawing on years of industry experience, the company helps customers solve unique growing challenges and create solutions tailored to their specific needs.

Blankenship-Maple-Rediroot-Products-Solutions

BUSINESS CHALLENGE:

NurserySource needed stronger brand messaging to better communicate its product development expertise and customized approach. The goal was to establish clear positioning that would guide future website and marketing efforts.

Goals

Brand messaging and website refresh to support an upcoming product line.

Build on recent site functionality improvements with updated content and positioning that better communicates NurserySource's value proposition.

THE SOLUTION:

Created a brand messaging guide to define NurserySource's value proposition, positioning, and core messaging. The guide was intended to provide a clear framework for future marketing and website updates.

Developed a homepage redesign concept that illustrated how the refreshed messaging could be applied to the website. The mockup served as a strategic direction for a future website refresh aligned with the evolving brand.

Clear Brand Message

Website Design

(hover to scroll)

The Results:

The brand messaging guide and homepage redesign concept established a clear direction for strengthening NurserySource's brand and online presence. Together, these strategic assets provide a roadmap for future website updates and marketing initiatives, helping the company better communicate its value as it prepares to introduce new products.

Ready to Build a Predictable Inbound Pipeline?

If you're a B2B manufacturer looking to generate consistent, high-value inbound opportunities, let’s talk.

SCHEDULE A STRATEGY CALL