Proper Pruning

Software R&D | Web + Mobile App | Website Design

BACKGROUND:

Proper Pruning provides high-quality shrub and small tree pruning services to help homeowners maintain a beautiful and healthy landscape. Their expert care enhances property aesthetics, promotes plant longevity, and gives clients peace of mind by saving them time and effort. With a focus on professional, long-term maintenance, they ensure that landscaping investments thrive for years to come.

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BUSINESS CHALLENGE:

As a new business, Proper Pruning was in need of a professional online presence to effectively showcase their services. Not only that, but they wanted to find ways for their brand to stand apart from other landscaping brands by providing a modern, unique, and seamless experience for both clients and employees. 

Goals

To develop a user-friendly mobile app for employees to utilize on-the-go, even those with limited tech experience, and a web app for efficient job management by managers and admin.

To provide clients with an engaging, seamless experience from quote request to job approval and final payment, aiming for a 40% renewal rate.

A website to establish their presence online and serve as a hub for clients and employees, with a goal of 500 visits within the first three months.

THE SOLUTION:

Proper Pruning partnered with Greensone Media to conduct thorough research and planning in order to ensure their web and mobile applications met the company’s initial operational requirements, with room for future scalability.

They worked with us to develop a custom mobile and web app with features for efficient job quoting and management, streamlined communication, and even employee support tools, empowering their team to operate efficiently and enhance customer satisfaction. Integrations included Jobber, WordPress, MySQL, Laravel, and React Native.

Proper Pruning also worked with us to design and build a modern, bold website to help establish their online presence and showcase their services, build brand identity, and attract new clients online.

THE RESULT:

Mobile and Web App MVPs

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Marketing Website

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