RediRoot

Website Rebuild and Ecommerce Upgrade

BACKGROUND:

RediRoot is a line of innovative growing containers by NurserySource, designed to support plants from propagation to finished product. Using air root pruning and 360˚ aeration technologies, these heavy-duty containers are designed promote strong, fibrous root systems that thrive after transplant. The result is healthier, more vigorous plants ready for rapid growth.

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BUSINESS CHALLENGE:

The RediRoot website had begun to show its age and no longer aligned with the brand’s needs. The overall design was slightly outdated, and persistent theme issues resulted in a clunky and disjointed layout. The site lacked a streamlined customer journey, with unclear navigation and product links that redirected to a separate site, creating a confusing experience for visitors.

These challenges highlighted the need for improving overall structure and functionality, enhance the user-experience, and better showcase RediRoot’s products.

Goals

Build a stronger, more engaging website for RediRoot that attracts and converts more customers

Deliver clear, effective messaging that highlights RediRoot’s unique value while aligning with the other brands

Improve RediRoot’s design, content, and overall user experience to better guide visitors through their journey

THE SOLUTION:

  • Clean and optimize the existing RediRoot website for improved functionality, cleaner navigation, and a more streamlined user experience.
  • Developed a Brand Message Guide for clear, consistent messaging that communicates the unique value RediRoot provides and strengthens its connection with customers.
  • Re-write and re-design the home page to better communicate the value of their product through clear, strategic messaging and bold visuals.
  • Upgrade the product catalog with e-commerce functionality, providing an easy path-to-purchase for both retail and wholesale customers.
  • Enhanced the online store with improved navigation, streamlined checkout, and optimized product pages to increase conversions.

THE RESULT:

Clear Brand Message

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Website Design

Before

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After

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