BACKGROUND:
The Southeast Tennessee Area Agency on Aging and Disability (SET AAAD) empowers older adults and individuals with disabilities to live with dignity and independence in their homes and communities. They offer a range of services, including benefits assistance, in-home support, transportation, caregiver support, and nutritional programs, ensuring access to essential resources and compassionate care.
BUSINESS CHALLENGE:
The Southeast Tennessee Area Agency on Aging and Disability website lacked clear navigation and user-friendliness, making it difficult for visitors to access essential services and information. The site’s outdated design and content organization failed to effectively communicate their full range of programs and support options. Additionally, the lack of streamlined contact forms and resource access hindered their ability to efficiently connect with those seeking assistance. This resulted in missed opportunities to reach and serve more individuals in need.
Goals
Create a user-friendly, accessible platform, making it easy for users to find information, access support, and connect with the organization.
Effectively showcase their services and resources for aging adults and individuals with disabilities.
Enhance engagement, simplify navigation, and clearly communicate their mission.
THE SOLUTION:
Greenstone Media redesigned and developed Setaaad.org’s website to create a modern, user-friendly platform that clearly communicated their mission and services. The new site featured intuitive navigation, streamlined content organization, and improved accessibility to ensure users could easily find resources and support. Additionally, Greenstone integrated mobile optimization, SEO best practices, and clear calls-to-action, enhancing the website’s reach and effectiveness in serving the community.
THE RESULT:
Home page before:
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Home page after:
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