BACKGROUND:
Southeast Tennessee Development (SETD) strengthens communities in Southeast Tennessee and Northwest Georgia through a people-centered approach. By delivering impactful programs in community development, aging and disability services, and workforce advancement, they collaborate with local governments to enhance well-being while preserving the region’s unique culture and history.
BUSINESS CHALLENGE:
A website re-vamp was long overdue for SETD. They consistently worried if contact form submissions were reaching the appropriate team members, leading to potentially missed opportunities. Much of the content was outdated and need of improved organizstion or consolidation in many cases. Because of their outdated website, the organization struggled to effectively share updates and engage with the community, and their visitors struggled to find the information they needed.
Goals
Create a user-friendly, visually appealing website.
Develop a clear and intuitive user experience (UX/UI), making it easy for visitors to understand the organization’s mission and offerings.
Improve backend management, public outreach efforts, engagement, and clarity.
THE SOLUTION:
SETD now has a new site that is consolidated and simplified, providing a better user experience for them and their target audience. Greenstone Media provided end-to-end website design and development services, creating a modern, user-friendly website built on WordPress and utilizing a robust drag-and-drop page builder. To ensure seamless management, Greenstone Media also conducted a website training session, empowering the SETD team to easily maintain and update their site on their own.
THE RESULT:
Home page before:
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Home page after:
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