Thrive Consulting Group

Growth through Website Optimization & LinkedIn Outreach

background:

Thrive Consuling Group provides busy executives with customized services and skilled IT management for their critical business needs. By delivering tailored professional services, including strategic planning, project management, system design, software development, and cybersecurity along with staff augmentation to extend internal teams, Thrive ensures projects are completed successfully and aligned with business goals.

BUSINESS CHALLENGE

Thrive was struggling to stand out in a highly competitive IT services market dominated by larger firms with more resources. They needed a way to prove that their tailored approach and expert talent could rival industry giants. They were also tasked with continuously innovating to keep pace with rapid technological changes while seeking to expand their global reach without the scale advantages of bigger competitors.

Goals

Establish themselves as a recognized thought leader and innovator in the IT consulting space.

Develop clear, consistent messaging to convey Thrive's value proposition and differentiators.

Integrate their brand attributes into all marketing efforts.

THE SOLUTION:

Thrive partnered with Greenstone Media to sharpen their positioning and stand out in a competitive market. Together, we developed a Clear Brand Message that highlighted their differentiators of innovation, agility, and trustworthiness.
To support growth and provide a more engaging UX, we carried over their updated messaging, along with strategic keywords, onto their website homepage and key service pages.
We also created a plan and assets for a LinkedIn outreach campaign that the client could use to expand their reach and engage new opportunities, this included: LinkedIn profile optimizations, messaging sequence, follow-up sequence, and decision-tree replies.

THE RESULTS:

Clear Brand Message

LinkedIn Outreach Campaign Assets

Ready to achieve the growth you deserve?

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