The Sparks Group

Attracting High-Value Clients with a Clear Brand Message and Optimized Digital Presence

BACKGROUND:

Executive Coaching and Leadership Development

The Sparks Group is an executive coaching and leadership development firm dedicated to expanding leadership capacity, not just skills. Through coaching, facilitation, training, consulting, and speaking engagements, they equip individuals and organizations with the mindset and maturity needed to lead effectively in a complex world.

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BUSINESS CHALLENGE:

Unhappy with the outdated look of their website and desiring to increase their client base, The Sparks Group came to us for guidance on where they should focus their marketing efforts and how to improve their online presence to get more clients. They were unsatisfied with their previous website manager, and knew they needed to up their content game in order to get closer to their growth goals.

Additionally, Vertical Leadership Development (VLD), their key differentiator, was not a widely recognized service, making it harder to communicate its value to potential clients.

Goals

Cohesive marketing strategy and branding across all platforms, including their website, social media, and business materials

Attract higher-value prospects, and convert more of those leads into clients

THE SOLUTION:

The Sparks Group received a comprehensive digital strategy, including:

Two Clear Brand Message Guides: for clearly communicating their company message across all marketing materials and channels. They can better communicate the value of Vertical Leadership Development with a separate CBM Guide dedicated to this key differentiating service.

Website Design and Development: to revamp their online presence with a fresh, modern style, professional imagery, and a layout structure for higher conversions.

An Effective Sales Funnel: to optimize their conversion rates by capturing leads with a lead-generating ebook offer and moving those leads down the funnel with nurturing email campaigns designed to convert more of those leads into clients.

Clear Brand Messaging

the sparks group's clear brand message guide cover page
cover page of sparks group VLD clear brand message guide

Website Before & After

updated sparks group website home page design

VLD Service Page Before & After

THE RESULTS:

The Sparks Group was able to enhance their online presence, generate more leads, and streamline the client acquisition process to get them closer to their growth goals.

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