Steel Creek Park & Campground

Updated Branding and A Website Overhaul

BACKGROUND:

Escape to the serene beauty of the Western North Carolina mountains at Steel Creek Park & Campground, where you'll find a clean, quiet, and family-friendly environment. There are plenty of amenities so everyone can enjoy their stay, whether in a tent, RV, or seasonally. Guests can also enjoy activities like hiking, fishing, swimming, and more for a memorable mountain getaway.

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BUSINESS CHALLENGE:

Having recently invested in upgrades campground-wide – including gorgeous landscaping, fresh signage, a new playground, upgraded amenities, and re-imagined camp store – Steel Creek Park & Campground desired to reflect their elevated image by upgrading the website as well. Unfortunately, the existing site lacked modern design and functionality and did not properly showcase their unique offerings.

Goals

Revitalize their brand identity and overhaul their website.

Increase website traffic, visitor engagement, and boost reservations.

Enhance their digital presence and strengthen their overall market position.

THE SOLUTION:

Steel Creek Park & Campground worked with Greenstone Media to address their challenges by implementing a comprehensive branding strategy. This included the development of a modern logo and cohesive brand style guide, complete with vibrant, playful new colors. We also designed a user-friendly website that effectively showcases the campground's amenities and serene environment, enhancing visitor engagement and increasing reservations.

brand style guide graphic for steel creek park
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Brand Style Guide

An updated brand style provided a fresh look for Steel Creek Park and served as inspiration for the new website design.

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Logo

They received a refreshed logo that aligns with their updated website and revitalized campground amenities, reflecting a modernized brand identity that honors their natural mountain setting and family-friendly atmosphere.

steel creek park new logo

Before

After
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A Website That Works

Content was restructured to follow the proven StoryBrand framework to create a website that is more effective at attracting new and returning guests. High quality photography and easy navigation allow visitors to clearly see the campground amenities, family-friendly atmosphere, and find the booking information their are looking for.

THE RESULTS:

  • A cohesive brand and online precense that effectively communicates the campground's unique offerings and family-friendly atmosphere. 
  • A fresh website that provides a modern, user-friendly experience and showcases amenities, activities, and the natural beauty of the location. 
  • Increased bookings and, of course, many complements from new and returning campers on their fresh new look and campground merch!

Ready to achieve the growth you deserve?

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