American College of Healthcare Sciences

Website optimizations and inbound marketing to drive student enrollment

BACKGROUND

Leading the Future of Integrative Health & Wellness

Founded in 1978, American College of Healthcare Sciences (ACHS) specializes in accredited, online integrative health and wellness education, offering programs in areas like aromatherapy, herbal medicine, holistic nutrition, and wellness coaching. ACHS empowers individuals and communities by providing wellness knowledge that can be applied in daily life. As an online institution, ACHS has been pioneering integrative health education longer than many others in the field.

THE CHALLENGE:

ACHS faced challenges with low website traffic, low engagement, and declining enrollment, making it harder to reach and convert prospective students. Limited SEO visibility reduced organic search rankings, preventing the right audience from discovering their programs. Additionally, low engagement on landing pages indicated the need for clearer messaging and a more compelling user experience. Improving SEO, content strategy, and the enrollment funnel is key to driving higher traffic, engagement, and student enrollment.

Goals

Increased paid and organic search traffic

Improved engagement and conversion rates

Optimized campaigns and landing pages

THE SOLUTION:

Greenstone Media delivered a tailored digital strategy for ACHS, featuring an Enrollment Growth Blueprint to thoroughly audit their past marketing efforts and assets, and provide a detailed strategy to adjust and improve these efforts in order to streamline the enrollment process.

Thorough research was done and adjustments were made to improve site pagespeed and performance, which was a major factor in improving not only the UX but the SERP rankings as well.

Technical and On-Page SEO efforts were enhanced to improve organic visibility along with running Google Ads campaigns to attric a more targeted audience.

With a better user experience for website visitors, and organic and paid efforts to drive higher-quality traffic, ACHS improved their chances of converting that traffic into qualified leads by working with us to create an enrollment funnel.

With a landing page optimized for conversions and an ebook to capture anyone not quite ready to apply, ACHS was set up to convert more leads and to stay top of mind with anyone not quite ready to take the next step with a nurturing email campaign.

Ready to achieve the growth you deserve?

SCHEDULE A CALL