American College of Healthcare Sciences

ACHS programs offer evidence-based, accredited training in integrative health and wellness

BACKGROUND

ACHS Lead the Future of Integrative Health & Wellness

Founded in 1978, American College of Healthcare Sciences (ACHS) specializes in accredited, online integrative health and wellness education, offering programs in areas like aromatherapy, herbal medicine, holistic nutrition, and wellness coaching. With students and graduates from across the U.S. and globally, ACHS empowers individuals and communities by providing wellness knowledge that can be applied in daily life. As an online institution, ACHS has been pioneering integrative health education longer than many others in the field.

ACHS Campus

BUSINESS CHALLENGE:

ACHS faced challenges with low website traffic, low engagement, and declining enrollment, making it harder to reach and convert prospective students. Limited SEO visibility reduced organic search rankings, preventing the right audience from discovering their programs. Additionally, low engagement on landing pages indicated the need for clearer messaging and a more compelling user experience. Improving SEO, content strategy, and the enrollment funnel is key to driving higher traffic, engagement, and student enrollment.

Goals

Increase paid search traffic

Improve the engagement rate by optimizing ad campaigns and website content

Targeting high-performing keywords

ACHS aims to drive a higher percentage of relevant organic traffic and boost conversions. All efforts to maximize visibility and attract more prospective students.

THE SOLUTION:

Greenstone Media delivered a tailored digital strategy for ACHS, featuring an Enrollment Growth Blueprint (EGBP) to thoroughly audit their past marketing efforts and assets, and provide a detailed strategy to adjust and improve these efforts in order to streamline the enrollment process. Thorough research was done and adjustments were made to improve site pagespeed and performance, which was a major factor in improving not only the UX but the SERP rankings as well. Technical and On-Page SEO efforts were enhanced to improve organic visibility and Google Ads campaigns ran to attract a more targeted audience. In addition, we created an enrollment funnel designed to increase lead conversion and drive higher student enrollment.

1

X Ads for Driving Leads

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Holistic practices can help improve overall well-being.

2

Facebook Ads for Driving Leads

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ACHS Supports the Portland People and Planet First Showcase

3

Instagram Ads for Driving Leads

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RESULT:

  • Overall Results From Both Campaigns
    • Impressions: 866, 337
    • Traffic: 9,544 website visitors
    • Form Fills: 137
    • Calls: 95
    • Total Enrollment Leads: 232 in 2018 - 2019 and experienced a 15% increase in enrollment growth overall.

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