Canteen

Website Design & Development

Canteen now has a responsive mobile website from Greenstone Media

BACKGROUND

Nationwide Retail & Food Service

Canteen provides on-demand market, dining, vending, and coffee solutions to offices, healthcare organizations, universities, hotels and more! Since 1929 Canteen has been bringing break-time to everyone and understands the importance of healthy, varied snack and drink options, excellent customer service, and employee satisfaction.

BUSINESS CHALLENGE

Canteen's cluttered website made it difficult for visitors to understand how Canteen could help them. Their website highlighted one of their offerings above all the others. They needed a new message that focused on all the different services Canteen provides, without compromising any clarity on the site.

CHALLENGES & OBJECTIVES

Outdated imagery and branding elements.

Indirect calls-to action and unclear messaging.

To show off Canteen as the industry leader that they are

$5 Million increase in revenue for the fiscal year

SOLUTION

After a Research & Discovery Phase, Greenstone collaborated with Canteen to create a website that customers could understand.

Updated Design and Clarified Messaging

  • Canteen's 2019 brand refresh played a significant role in the overall re-design of their online presence. The updated style guide, including logo, brand marks, colors, and typography were applied to the new website.

 

  • Canteen's copy was rewritten to more clearly communicate all that Canteen has to offer and the steps for potential customers to take to work with Canteen.

 

  • Direct Calls-to-Action were intentionally placed repeatedly throughout the site to encourage visitors to start their partnership with Canteen and to help current customers find the resources they need.

Consolidated Content

  • Canteen can more clearly show off the variety of solutions they offer without overwhelming the user with cluttered options.

 

  • Content and pages were consolidated into clearer main and subcategories of solutions to provide the user with a clearer picture of what each solution entails.

 

  • Fewer pages and clearer content means fewer steps for the user to take to find what they need. Current customers have a clearer path to customer support or solution add-ons, and potential customers can easily start their partnership with Canteen.

Authority and Trust

  • As an industry leader, Canteen has a history of excelling in customer service and satisfaction. However, client testimonials and other accolades were scarce to be found on their website.

 

  • Sprinkling testimonials from happy customers throughout the new website helps to encourage new potential customers to partner with them for their market, dining, and vending needs.

 

  • Adding other accolades, such as "We serve 99 of Fortune 100's." and "Whether you have 10 or 10,000 people, we serve all." help to show off Canteen's capabilities, established trust, and industry experience.

THE RESULT

Canteen now has an online presence that better reflects the industry leader that they are. The website is clear about the benefits they offer to their customers. Lastly, the website is hardwired to turn leads into conversions.

Increase revenue and qualified job applicants

Improved user experience for site visitors

An updated design that will last

Easier content management

"Our user base has doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year."
Andrew Jacobson
CEO, 1800MD

"Greenstone Media helped us get a website that worked! They also responded to and resolved our many requests within 24 to 48 hours of communication and kept us informed every step of the way. Greenstone is your best bet for web services in Western North Carolina."
Jennifer Roberts
Advent Health

"I hired Greenstone Media to develop an integrated website and online report center. I found them to be professional, creative, efficient, and reliable. I will definitely use them again!"
Rhonda Harper
Penrose Senior Care Auditors

"We loved working with the creative talents of Greenstone Media in re-design of our Bend of Ivy Lodge website! The Greenstone team is knowledgeable, creative, and responsive. Our website launch was successful, tested, and on-time. Thanks, Greenstone!"
Susan Walters
Bend of Ivy Lodge

“Working with Greenstone Media has been easier then I could have ever anticipated. Branding was quite daunting for me and I was struggling in developing an image and website to define my company. Greenstone is an approachable “one-stop-shop” for creative and website needs.”
Alisia Parrott
Everyday Gourmet Catering

"The guys at Greenstone Media were responsive, professional, and perfectly captured the aesthetic of my business. My website got the timely refresh it needed and I was very pleased with their work. I would definitely recommend their services to others."
Sync Bodywork

"The Greenstone Media team did an outstanding job. They are extremely responsive and always put our best interests first. In our opinion, the Greenstone team has proven to be completely honest and works with the highest integrity."
Ray Garruto
REEL EZ Boat Cover

“I was hesitant about working with someone from a distance, yet Greenstone Media made it seem easy. They are highly responsive to requests related to website design and WordPress functionality and quick to respond via telephone or email. Easy to talk with and creative in their approach, they helped me move through the design and content creation process with ease. I am delighted with my new website and highly recommend Greenstone Media to help you create yours!”
Emilah Dawn Detoro, M.Ed.
Intuitive Life Coach

“As the owner of multiple businesses I’ve had a unique evolution with web designers. Ultimately, in web design, you get what you pay for and as a young entrepreneur, I learned that with cheap web design you end up eventually discarding the project. We chose Greenstone Media for our media and design work, and have been extremely happy with everything they’ve produced… from the magazine ads to online graphics and web design work. I highly recommend Greenstone for your media and web design needs.”
David Hughes
Director, PatagoniaStudyAbroad.com

“Greenstone Media is my favorite software development and digital strategy team and an ideal business partner. Through great information, innovation, and a data-driven approach they consistently deliver on our goals – more customers with less effort, increased goal conversions by 77%, and AdWords performance now up 200%.”
Sue Crowell – CEO & Founder
Skyterra Wellness Retreat

"I was very impressed with the Greenstone Media team and absolutely love my new website. They were quick with development, met my deadline, and stayed within my budget. They were also patient with my "web ignorance" and didn't try to "sell" me a package like a lot of the other thumbtack pros and companies I got quotes from. Thanks to the Greenstone team for helping me with my marketing!"
- Cramer K., Greenstone Client

“Greenstone has been a great company to do business with. They made major improvements/updates to our website and greatly increased our traffic which has translated into more business for us.”
David, LONE MOUNTAIN FARM INC.

“We hired Greenstone Media to help us design and develop an eCommerce website for our Fishing Charter Business so our customers could book online. The website works great, easy for us to manage, and our customers love how easy it is for them to book online. Later we hired Greenstone to create a marketing plan to help us increase online bookings. They helped us implement the marketing plan and they do SEO and Google Ads for our business. They helped us increase our online bookings by almost 20 bookings in the first month!"
Kramer Clark, BOGGY BAYOU GUIDE SERVICE

Ready to achieve the growth you deserve?

SCHEDULE A CALL