Lake James Custom Homes

Clear Brand Messaging and A Website that Works

BACKGROUND:

Lake James Custom Homes is a premier home builder dedicated to turning dream homes into reality. From lot selection and design to budgeting and construction, they guide clients through every step with expertise and care. With a commitment to quality craftsmanship and personalized service, they ensure a seamless and confident home-building experience.

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BUSINESS CHALLENGE:

Lake James Custom Homes needed a website that better reflected their brand identity and connected with their target audience of luxury, second-home buyers. Their existing site lacked a clear brand message and a fresh, modern look to showcase their expertise, unique craftsmanship, and personalized client services.

Goals

A way to enhance their digital storefront and effectively communicate their commitment to quality craftsmanship and personalized services.

To establish Lake James Custom Homes as the trusted partner in creating high-end dream homes in Western North Carolina.

THE SOLUTION:

Greenstone Media provided Lake James Custom Homes with a newly designed website that features a fresh, modern look with a stunning portfolio of high-resolution photography. The new site is also strategically structured for visitors to easily navigate, find inspiration for their own custom build, and clearly understand the value Lake James Custom Homes brings to every project. This approach was designed to help them attract more online leads and convert more website visitors into delighted clients, aligning with their goal of improving online engagement and client acquisition.

THE RESULT:

UI/UX Overhaul

Visual Identity:

  • Nature-inspired color palette.
  • Clean, modern typography.
  • High-quality visuals.
  • Strategic styling for a refined aesthetic.

Site Structure:

  • Intuitive navigation.
  • Interactive elements.
  • Mobile-responsive design.
  • Clear, repeated calls-to-action (CTAs).

Website Before & After

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