BACKGROUND
Limestone University is an accredited, independent, coeducational four-year liberal arts institution chartered by the State of South Carolina.
Limestone University is a Christian non-denominational institution. Its programs lead to the Bachelor of Arts, Bachelor of Fine Arts, Bachelor of Science, Bachelor of Social Work, Associate of Arts, Associate of Science, and Master of Business Administration degree. By providing degree programs throughout South Carolina and by way of the Internet, Limestone offers opportunities for personal and professional growth to individuals who may find access to higher education difficult.
Challenges & Objectives
Grow Traditional Day, Online, Evening and MBA Programs
Attract New Traditional and Non-Traditional Day Students at a Regional Scale
Optimize Advertising Platforms for Elevate Brand Awareness & Course Offerings
Develop Strategies to Continue to Produce New Students Year-After-Year
Identifying Limestone's Target Audience
Traditional Day Program
Age Range: 15-18 years, 35-44 years
Gaffney, SC Area Residents
Competitor locations within 50-100 mile radius
Online & Evening Programs
Age Range: 25-34 years, 35+ years
Students within a 100 mi radius
Focus on competing areas and larger cities
MBA Program
Age Range: 27-34, 35+ years
Residents within 100 mi radius of main campus
Traditional Day Program
Target Audience
Age Range: 15-18 years, 35-44 years
Gaffney, SC Area Residents
Competitor locations within 50-100 mile radius
Advertising Platforms
Google Adwords
Email Marketing
Facebook
Instagram
Content Strategy
Focus on brand message terms that target high school students and GenX individuals seeking to attend a 4 year program on campus. By using high quality written content and effective images, these campaigns focused on topics relevant to these students, such as what careers align with specific majors, time management topics, best restaurants around campus, etc.
Online and Evening Programs
Target Audience
Age Range: 25-34 years, 35+ years
Targets students within a 100-mile radius
Focus on competing areas and cities larger than Gaffney, SC
Advertising Platforms
Google Adwords
Email Marketing
Facebook
Instagram
LinkedIn
Content Strategy
Limestone's brand terms targeted topics relevant to the audience, such as the benefits of continuing ed, career advancement and how to balance school with a full-time job. These social platforms provided non-intrusive ad experiences and focused the messaging on career development, community engagement, brand development, and value-driven informational content.
MBA Program
Target Audience
Age Range: 27-34 years, 35+ years
Targets students within a 100-mile radius
Advertising Platforms
Google Adwords
Email Marketing
Facebook
Instagram
LinkedIn
Content Strategy
These social platforms provided non-intrusive ad experiences and focused the messaging specifically toward topics relevant to MBA students such as MBA Benefits, career advancement, and business related information.
What Our Clients Are Saying
Does a word exist that means even better than fantastic? If not, we need to invent it and apply it to those conversion rates! Great news and loved the results!!
Charles Wyatt
Limestone University