Michigan State University

Master's in Customer Experience Management

North America’s first master’s degree in Customer Experience Management (CXM)

BACKGROUND

The Masters of Science in Customer Experience Management

The Master of Science in Customer Experience Management (MS-CXM) at MSU is the first of its kind in North America, designed to meet the growing demand for CX leaders. Built around five core competencies, the program equips professionals with the skills to drive customer-centric innovation, employee engagement, and data-driven improvement across various industries, including customer experience, customer success, and patient experience.

BUSINESS CHALLENGE:

The MS-CXM program faced challenges effectively attracting and converting prospective students. Low conversion rates may stem from unclear messaging, a complex application process, or lack of engagement-driven content. Additionally, poor SEO and ad targeting could limit visibility, making it harder to reach qualified candidates. g enrollment growth and student acquisition.

Goals

The goal was to double enrollment by optimizing the enrollment funnel and landing page for higher conversion rates.

Improving SEO

Ads Targeting

CRM Integration

By improving SEO, ad targeting, and CRM integration, the program aims to attract more qualified applicants and streamline the application process. Ultimately, this will lead to increased student enrollment, higher engagement, and sustained program growth.

THE SOLUTION:

Greenstone created a data-driven Enrollment Growth Blueprint to optimize their marketing efforts and increase enrollments. This included SEO Keyword and Competitor Research, Website Performance and Branding Audits, Content and Ad Campaign Performance Analysis, and a Custom Marketing Strategy with actionable solutions.
Greenstone Media worked with MSU CXM to create a strategic Enrollment Funnel (including a landing page, lead generator, and email campaigns) to capture and nurture leads effectively. We also build out a strategic paid ads campaign to increase awareness of the program, and to drive leads to the optimized landing page and into the funnel. These efforts combined would not only grow their list of prospective students but help them nurture and convert more leads into enrollments.

5 Ways CXM Degree Can Elevate Your Career Story

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AD - 5 Ways CXM Degree Can Elevate Your Career Story-01-01

RESULT:

Within 90 days of launching their digital marketing campaign, Limestone University tripled its conversions for new student applications. For the year, they experienced 2X in new student enrollments for their traditional programs along with a 50% increase in enrollments for both their Online and Evening Programs and MBA Program.

What Our Clients Are Saying

Does a word exist that means even better than fantastic? If not, we need to invent it and apply it to those conversion rates! Great news and loved the results!!

Charles Wyatt

Michigan State University

Ready to achieve the growth you deserve?

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