Michigan State University

Master's in Marketing Research

BACKGROUND

Michigan State University

The MSU Broad College of Business is dedicated to advancing global business research while providing students with real-world learning experiences. Its award-winning faculty, including renowned researchers and former executives, bring industry insights into the classroom. Through specialized research centers and experiential labs, they foster innovation and expand knowledge on a global scale.

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THE CHALLENGE:

Michigan State University’s Master of Science in Marketing Research (MSMR) program faced several challenges in increasing enrollments and sustaining growth. While the program consistently attracted around 70 new students per year, online enrollment had been a particular struggle, limiting overall expansion. The part-time (PT) cohort, which enrolls each fall, had declined in numbers over the previous two years, dropping to 12-13 students instead of the desired 25-30.

Challenges & Objectives

Additionally, as they evaluate the structure of their January full-time cohort, there are uncertainties regarding the best platform for delivering the program. To continue growing, MSMR aims to expand its online presence and improve part-time enrollment while maintaining strong in-person cohort numbers.

Increase visibility of the program.

Increase cohort sizes.

Maintain rankings along with growth.

THE SOLUTION:

Greenstone provided a data-driven Enrollment Growth Blueprint to optimize MSMR’s marketing and increase enrollments. This included SEO Keyword and Competitor Research, Website Performance and Brand Audits, Content and Ad Campaign Performance Analysis, and a Custom Marketing Strategy with actionable solutions.

Enhanced Lead Generation

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  • To enhance lead generation, Greenstone built an Enrollment Funnel optimized for high conversions and with CRM Automation, developed optimized Landing Pages, and developed targeted Paid Ad Campaigns with audience segmentation and conversion tracking.

 

  • These efforts positioned MSMR for stronger online enrollment to part-time engagement and sustain program growth.

 

 

 

 

Ready to achieve the growth you deserve?

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