Morrison Living

Website Design & Development

BACKGROUND

Dining, Wellness, and Environmental Solutions for the Senior Living Industry

For over 40 years, Morrison Living has been providing dining, wellness, and environmental solutions for senior living centers.

BUSINESS CHALLENGE:

Morrison Living was so focused on promoting and supporting clients that their own online presence fell behind. The website didn't reflect Morrison Living's status as an industry leader, and that was hurting their sales and marketing efforts.

Challenges & Objectives

Outdated branding elements

Indirect calls-to-action and unclear messaging

Updated design to better reflect them as an industry leader

Clear site navigation to improve user-experience

SEO optimized content to increase site traffic

THE SOLUTION:

A new website was built with a clear company message, clear navigation and calls-to-action to increase conversions, and an updated design to reflect their new company branding. A research and discovery phase was completed to build an SEO strategy.

Updated Design and Clarified Messaging

  • Morrison Living's 2019 brand refresh played a significant role in the overall re-design of their online presence. The updated style guide, including logo, brand marks, colors, and typography were applied to the new website.

 

  • Their website copy was rewritten to more clearly communicate all that Morrison Living has to offer.

 

  • Direct calls-to-action were intentionally placed throughout the site to provide a clear path to starting a partnership with Morrison Living.

Clear Navigation

  • Items in the navigation were consolidated to provide less options to website visitors, making it easier for them to find what they actually need.

 

  • Pages were strategically labeled to pave a clear path for anyone visiting the website.

 

  • A direct call-to-action was placed strategically at the top so leads would know exactly what they need to do to start working with Morrison Living

Mailchimp Newsletter Integration

  • As an industry leader, Morrison Living wanted to provide helpful information in the form of research trends, tips, inspirational stories, and more to their customers.

 

  • A newsletter sign-up integration is also an easy way to collect contact information from customers and potential leads through the website.

RESULTS:

Now, Morrison Living has an online presence that will act as a sales person for them and promote them as an industry leader.

"Our user base has doubled since working with them, and with the new initiatives we're launching we anticipate triple-digit growth again next year."
Andrew Jacobson
CEO, 1800MD

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Advent Health

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Bend of Ivy Lodge

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