BACKGROUND:
Smith River Adventures is your one-stop shop for fun, water-related experiences like fishing, kayaking, canoeing, and tubing. Their professional guides take the stress out of trying something new by leading you to the best spots, providing the right supplies, and sharing tips and tricks to enhance your experience. Whether you're looking for excitement or relaxation, Smith River Adventures will ensure your time on the water is both fun and safe.
BUSINESS CHALLENGE:
As a new business with no branding or online presence, Smith River Adventures came to us with the desire to create a website to attract online searchers to their services and help guide their prospects into picking the water adventure best suited to their needs. They also needed guidance in creating the right branding assets to reflect their professional yet fun brand.
Goals
Create user-friendly, engaging website to market Smith River Adventures.
Highlight services, safety, professionalism; enable easy adventure booking.
Build brand credibility, recognition in travel, outdoor adventure space.
THE RESULT:
Brand Style Guide
The new brand identity gave Smith River Adventures a modern, vibrant look, inspiring the redesigned website.
A Website That Works
The website was crafted to draw in adventure seekers online. Striking photography and seamless navigation highlight river activities like tubing, kayaking, and fishing, plus camping under the stars, a cosy family atmosphere, and effortless booking options.
