Smith River RV Park

A Website Refresh for Conversion Rate Optimization

BACKGROUND:

Smith River RV Park offers a peaceful retreat where you can relax, reconnect, and explore the beauty of nature in Bassett, Virginia. With spacious RV sites, modern amenities, and easy access to the river, adjacent fields, and nearby mountains, it’s the perfect spot for both relaxation and adventure.

BUSINESS CHALLENGE:

Smith River RV Park was facing challenges with their previous website design. The overall layout appeared cluttered, so they wanted a more thoughtful, streamlined design to create a user-friendly experience and encourage more bookings. The campground itself had undergone many renovations to upgrade the amenities and overall experience of their campers, so the website was next on the list.

Goals

Create a streamlined, user-friendly platform that captures a diverse audience and makes it easy for visitors to book a stay.

Enhance website design with high-resolution photography and branding to reflect campground upgrades and showcase the foothills' natural beauty.

THE SOLUTION:

Smith River RV Park partnered with Greenstone Media to create a streamlined, user-friendly website solution that would ensure an efficient experience for all guests. By using the StoryBrand framework and marketing best practices, they now have a website that is easily navigable, visually appealing, and representative of the area’s natural beauty. Visitors can easily find information on available amenities, browse campsite options, find local events and activities to enjoy during their stay, and book online.

THE RESULT:

Website Before

Website After

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